General Motors
Location
Warren, MI | United States
Job description
Hybrid , reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Michigan IT Innovation Center three times per week, at minimum
About the Role :
The position will report to the Manager, Cobrand Portfolio Growth and will work in partnership with Sr. Business Strategist to create annual omnichannel (GM and Partner) engagement marketing plan and offer testing strategy. This is an individual contributor role that will work closely with various members of the Loyalty Card Program team and the bank, as well as collaborating across GM to grow & deliver success for the program.
Specific job responsibilities include:
Works closely with Sr Business Strategist, Card Engagement and Delivery to deliver the annual cardmember engagement plan.
Plays an analytical role to support decision making, managing audience segmentation, profiling, and targeting
Partners with Loyalty Marketing team to add layers of Co-brand exclusivity for any GM Rewards offers that are being deployed and ensures consistency of messaging and offers
Work with partner bank to take full advantage of their suite of loyalty and engagement mechanics, such as referral offers or card linked cashback programs.
Develops spend offer planning proposals and estimate, as well as providing reporting and measurement post-campaign
Manages GM production budget, co-op budgets with partner bank for engagement activity
Develops a deep understand of the program rules and member terms and ensures executions reflect correct claims & disclosures.
Qualifications / Requirements:
Bachelor’s degree
5+ years of co-brand program experience in auto / retail / T&E sectors is desirable but other relevant experience within FinTech or Digital Card acquisition will be considered
High EQ with excellent relationship management & influence skills, with attention to detail
A proven & successful track record in navigating cross functional teams to achieve desired results in a highly-matrixed organization
A demonstrated proficiency in leading, developing or supporting execution of strategic plans, including roadmap prioritization & management, creation & tracking of measurements plans, executive / senior leadership report outs, etc.
Highly developed oral and written communications skills, with focus on succinct, simple messaging
High level of interpersonal skills
Must be energetic, hardworking, enthusiastic; willing to offer opinions and judgments and constructively challenge leadership
Demonstrated ability to work in an action oriented, decision-making environment and be decisive
Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environments
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
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