Royal FrieslandCampina
Location
Paramus, NJ | United States
Job description
The Role
The Shopper Marketing Manager position is crucial to our success in developing the strategy for marketing campaigns that accelerate profitable revenue growth via omnichannel shopper programs for retailers and customers. Using marketing savviness, this position will play a vital role in translating global strategies for North America to support brand awareness, create brand followers, and open networks through multi-channels. Ensure that our retailers' shelves are supported with best-in-class content to drive discovery and conversion. Campaign measurement will also be critical to ensuring profit and revenue growth on existing products and the launch of innovation. The ideal candidate is well-versed in traditional and emerging tactics and has experience with the products sold through Club, Food, & Mass channels.
Who we are looking for
Is consumer-focused with all they do
Continually challenge themselves to go the extra mile to get the job done and ensure it’s done the right way as opposed to the easy way
Embraces continual development through sharing feedback and investment in learning opportunities.
Is a true collaborator, sharing resources, and engages in healthy debate
Celebrates differences and strives to learn from others who are different from themselves
Gives back to their community and supports sustainable practices
Essential knowledge and experience
BS in Marketing, Communications (Master preferred) along with a minimum of 5 years of marketing experience
Demonstrated experience to develop and implement a plan to ensure future profitability and growth with targeted customers; proactively partner and align with stakeholders (Finance, Sales, etc);
Proven capabilities utilizing the Omnichannel shopper experience for E-commerce and retail
Engaged with social media platforms by leveraging audience microtargeting and intent-based strategy to raise brand awareness and drive sales
Strong business acumen and track record of over-delivering results
Experience in developing breakthrough consumer connections and communications
Strong creative eye with experience evaluating and developing communication materials
Excellent time management/project management skills (ability to multitask and manage competing deadlines and multiple stakeholders' demands). Ability to manage several marketing campaigns simultaneously and deliver reports on ROI
A team player who can inspire and lead a cross-functional team
Strong project management skills
Consumer Dairy prohibits workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, veteran status, or any other protected classification under the law. Improper interference with the ability of employees to perform their job duties may result in discipline up to and including discharge.
Relocation and Visa sponsorship are not available.
To be successful, you will use your curiosity, passion, digital techniques, and communication savviness to promote products/brands and build Consumer Dairy’s reputation as a world-class, global leader providing a diverse and exciting range of internationally acclaimed cheese brands.
It all begins with milk.
The story of FrieslandCampina and our relationship with milk began in 1871. This was the year farmers decided to join forces in local cooperative dairy factories. Doing so could strengthen their market position and ensure milk sales. Today, FrieslandCampina, headquartered in Amersfoort, Netherlands, is one of the world’s largest dairy companies. We provide millions of consumers worldwide with valuable nutrition from products made of milk every day.
FrieslandCampina has been bringing cheese into the US for over half a century. Based out of Paramus, New Jersey, US Consumer Dairy North America has expanded its presence across the United States and Canada with a portfolio of brands that offer a vast assortment of consumer dairy products. We are passionate about sharing our premium cheeses through consumer products for every occasion.
Our Purpose
FrieslandCampina’s purpose is nourishing by nature. It stands for better nutrition for the world and good living conditions for our farmers, now and future generations. We contribute to better nutrition for the world and food safety and security for millions worldwide by providing them with access to dairy.
Bring your spark and grow with us!
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