Digital Marketing Coordinator (Hybrid)
Location
Winchester, VA | United States
Job description
When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry … and still leads the way.
We are looking for a Digital Marketing Coordinator to help us support digital marketing strategies and tactics for future growth initiatives. As a Trex Digital Marketing Coordinator, you will be expected to partner with internal and external groups to execute digital marketing projects and manage new content and user experience across the marketing technology stack. This role is a key member of our Marketing team.
As our Digital Marketing Coordinator, you will support the Digital Marketing Team on a day-to-day basis with projects driven by technology and data, so a strong technical foundation and excellent attention to detail are ideal. You are able to communicate effectively with a wide variety of skillsets and personalities. You are comfortable supporting marketing objectives, identifying new projects, prioritization, identifying issues and tracking them to resolution, and implementing new campaigns across search, web, email, video and retargeting.
RESPONSIBILITIES - Maintain the Trex websites, including updating and editing website content and implementing Search Engine Optimization (SEO) best practices.
- Support the development and execution of digital marketing campaigns across multiple platforms to help grow company revenue and promote the Trex brand.
- Monitor website performance and recommend ideas to improve website traffic and search engine rankings.
- Assist with coordination and planning of digital marketing initiatives to ensure web goals are met and projects are completed on time.
- Support email initiatives, including email production, system testing, troubleshooting, and deployment of marketing emails.
- Work with external agencies to attract more website visitors, increase engagement, web conversions, and organic awareness.
- Collaborate with internal marketing teams to execute digital deliverables, including updates to multiple online websites, landing pages, videos, emails, and mobile layouts while ensuring brand consistency in the online space.
- Work with internal IT teams as needed to improve website performance, troubleshoot issues and execute web testing requirements for all digital campaigns and applications.
- Work hand-in-hand with digital SEO agency on maintaining site analytics, metrics, campaign and testing reporting.
- Stay up to date with digital technologies and marketing innovation developments.
EXPERIENCE We are looking for individuals with 2+ years of experience and a bachelor's degree in marketing, digital media or related field. If you have previous experience with website CMS, Adobe Photoshop, HTML, CSS, SEO and webpage optimization tools (Google Analytics, Google Trends, SimilarWeb, SEMrush) we want to hear from you.
At Trex, we believe in persevering even when there’s not a road map; embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt and innovate—always with a firm foundation in safety and integrity.
WHO WE ARE Over 30 years ago, our founders created the world's first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what’s next in outdoor living. Today, Trex is the world’s #1 brand of sustainably made, wood-alternative decking and deck railing – all proudly manufactured in the U.S.A. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country and caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.
Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:
- Do the Right Thing
- Act with Boldness and Authenticity
- Drive Sustainability
- Innovate and Adapt
At Trex, you’ll become part of a diverse and unified team who sustain the trailblazing spirit and strengths that made Trex the industry leader—learning, adapting, solving and succeeding. We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.
BENEFITS & PERKS We believe that effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:
- Time Off - We’ll give you paid holidays and paid vacation.
- Health, Dental and Vision Insurance - Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
- 401(k) With Company Match - Save for your retirement and we’ll match it dollar for dollar.
- Tuition Reimbursement - We’re all about lifting each other to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.
- Training and Education - We offer dozens of options to boost your performance – both online and on-site nearby.
- Stock Purchase Program - Invest in Trex at a discounted price.
- Employee Discount Program - When you make the World’s No. 1 Decking Brand, you’ll probably want to enjoy the finished product yourself. We’ll give you a discount.
CAREER ADVANCEMENT At Trex, you can take pride in craftsmanship. There’s an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you’ve been with Trex, you have ongoing opportunities to grow your expertise—enhancing your career, your team, and our shared efforts. You will help shape our future.
JOB LOCATION Winchester, VA, United States
POSITION TYPE Full-Time/Regular
Hybrid Schedule (3 days in office, 2 days remote per week)
Job tags
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