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Location

Atlanta, GA | United States

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Job description

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

Responsibilities: What you get to do in this role

This role is an integral part of Now on Now’s Go to Market Marketing strategy. As an Marketing leader, you will drive strategic, company-wide, highly visible partnerships with Global Events and Field Marketing teams, driving pipeline/revenue relevant engagements for all Now on Now efforts. Primary focus on this role is to align with revenue priorities of the company. The role is expected drive the portfolio of Now on Now Marketing engagements end to end – including strategic conversations with senior execs, resolution of complex issues on the engagements, driving strategic events, enabling Marketing partners and proactively removing roadblocks, paving the way for new avenues of pipeline influence, and handling competing priorities in a highly fast-paced and fast-growing environment.

We are looking for a highly experienced, strategic thinker, visionary and influential global leader to drive strategic marketing engagements and work with senior executives from business and technology. You will be driving strategy, roadmaps, planning, and flawless delivery of pipeline influence.

Roles and Responsibilities:

• Strategic Planning: Develop and execute comprehensive strategies for marketing events and enablement programs that align with the company's marketing objectives and support the growth of our teams.
• Event Management: Lead the planning, execution, and management of a diverse portfolio of marketing events, including but not limited to conferences, webinars, workshops, trade shows, and virtual events.
• Enablement Program Development: Design and implement enablement programs and resources to support the continuous growth and development of our marketing teams, including training sessions, workshops, playbooks, and tools.
• Executive Presentations: Collaborate with internal stakeholders to develop compelling event presentations, collateral, and resources that effectively communicate key messages and drive engagement.
• Promotion and Outreach: Develop and execute targeted promotional strategies to drive attendance, engagement, and lead generation for events through various channels, including email marketing, social media, advertising, and partner networks.
• Audience Engagement: Implement strategies to enhance the attendee experience, foster meaningful interactions, and drive conversion and retention through personalized engagement tactics and follow-up initiatives.
• Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, product, and customer success, to ensure alignment and integration of event initiatives with broader business objectives and customer needs.
• Continuous Improvement: Stay abreast of industry trends, best practices, and emerging technologies in event management and marketing enablement to continuously innovate and enhance strategies and execution.

• Be “all-in” on Customer Zero : Engage as a fully vested member of ServiceNow’s platform and product leadership team. When working cross-functionally, represent ServiceNow’s best interests while building strong relationships across multiple stakeholder groups, serving as an ambassador of our product within the company, and driving customer success through our Now on Now program.
• Product understanding : Strategize and plan Now on Now’s GTM roadmap based on understanding of our product launches, new features, market penetration, and customer adoption.
• Enablement : Develop and implement enablement programs and tools for Sales, SC, ACE, Partners Marketing, to support the GTM team in achieving revenue targets.
• Business Performance Management : Define and track key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and make data-driven adjustments as necessary.

Qualifications

To be successful in this role, we need someone who has:

• Bachelor’s in business or a related field or equivalent experience; Masters’ or MBA is preferred
• ServiceNow product/platform knowledge is highly desired.
• Experience in SaaS product industry and proficiency in GTM tools is preferred.
• Global leader with proven experience (15+ years) within a go-to-market or related function.
• Demonstrated success in developing and executing marketing strategies that have driven pipeline and revenue growth.
• Strong analytical and strategic thinking skills with the ability to translate market insights into actionable plans.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
• A track record of effective large scale event budget management.
• Demonstrate ability to think strategically and identify opportunities to continuously innovate
• Experience in leading dynamic teams in high growth environment
• Excellent communication & stakeholder management ability, Excellent negotiation and persuasion skills, and experience interacting with both business and technology individuals at all levels including the C suite
• Highly self-motivated, results driven, team oriented, and ability to work cross-functionally
• Self-starter and quick learner with an ability to operate independently

For positions in the Bay Area, we offer a base pay of $181,100 - $316,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.

If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site.

From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.

Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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