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Location

Allen, TX | United States

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Job description

Full job description

Inbenta is a global technology company headquartered in Allen, Texas with offices and team members around the world. We develop an Automatic Language Processing (or Natural Language Processing – NLP) engine, which provides answers to human intentions formulated in natural language. Based on our proprietary and patented technology, Inbenta builds a set of conversational solutions for businesses such as chatbots, knowledge management tools, digital demos, and search engines. Our customers include many global blue-chip companies in Banking, Insurance, Automotive, Services, Retail, Transportation, and other sectors.

Job Summary

This is a full-time hybrid role for Head of Marketing. You should be a leader and self-starter with previous experience leading marketing for a fast-paced SaaS or AI company and that can build a team as a player/coach. Remote candidates may be considered.

Job Responsibilities

• Marketing strategy: develop and implement a comprehensive demand generation marketing strategy. This should encompass a variety of channels and tactics to drive lead generation, nurture prospects through the sales funnel, and increase overall demand for Inbenta’s products and services.
• Content strategy: lead a creative team to develop and implement a robust content strategy across various platforms to engage target audiences, build brand awareness, and generate leads. Oversee content creation, distribution, and performance analysis.
• Marketing operations: optimize form fills, lead follow up and email marketing. Build and execute email marketing campaigns through our CRM to nurture leads, promote products/services, and communicate with existing customers. Utilize analytics to improve campaign effectiveness and engagement.
• Website management: Oversee the maintenance and continued enhancement of the Inbenta’s website. Ensure the website is optimized for user experience, SEO, and conversion rate optimization.
• Sales and Customer Success collaboration: establish strong working relationships with our Sales and Customer Success teams. Ensure marketing strategies are aligned with sales objectives and support customer retention and satisfaction.
• Leadership and team Management: lead, mentor, and grow the marketing team. Foster a collaborative and creative environment where ideas can flourish.
• Data-driven decision making: utilize data and analytics to inform marketing strategies and measure the effectiveness of marketing campaigns. Adjust strategies based on data insights.
• Client-based marketing: build and refine strategies to target high-value clients. Collaborate with Sales and Customer Success to identify key accounts and develop personalized marketing campaigns to drive engagement and conversions.

Technical Expertise Requirements

• 7 to 10 years of direct marketing leadership experience

• Experience with high-growth SaaS or AI businesses
• Comprehensive knowledge of B2B sales funnel
• Campaign planning and marketing management skills
• Experience in conducting market research and sales
• Demonstrated success in developing and executing successful marketing strategies
• Strong analytical and problem-solving skills
• Ability to be hands on with execution in CRMs, paid and organic social platforms, campaign management platforms, and data analytics platforms.
• Initiative in identifying, planning, and executing a Marketing roadmap that aligns with company goals

Soft-Skill Requirements

• Excellent written and verbal communication skills
• Ability to work cross-functionally with teams to meet business objectives
• Excellent communication skills to instruct / train junior members of the team, explain Marketing priorities and initiatives, and provide updates to executives on the direction and status of initiatives.
• Desire for continuous learning of latest best practices and technologies and how to best apply them

Education

• College degree in a related field and/or applicable work experience.

Exhibition of our Core values

Intent

The Head of Marekting should understand the company goals and create a Roadmap for Marketing to help achieve company goals. Each initiative should bring the company mission closer to reality, and the Head of Marketing should develop and oversee the execution of these initiatives.

Passion

The Head of Marketing should demonstrate passion, not only in the quality of the marketing strategy, tactics, and roadmap, but also in the developing/training of junior members of the team to ensure continual, growing quality of future efforts.

Integrity

As Head of Marketing, one should demonstrate honesty in the current state of initiatives and their team’s contribution to the overall company goals. Rather than hiding or down-playing disruptions that arise or inefficiencies, the Head of Marketing should be forthcoming in identifying and communicating issues, providing solutions, and realigning efforts to get initiatives back on track.

Respect

The Head of Marketing should show respect to each team member, client, and partner, ensuring sufficient time to listen to and address the needs of each to remove roadblocks and enable success for everyone. They should demonstrate respect for everyone, cooperating to align team and individual goals to achieve company goals and its mission.

Responsibility

As Head of Marketing, one should own and proactively act to monitor and improve the quality of Marketing tactics, to provide the right balance of quality, efficiency, and effectiveness.

Data Protection and Privacy Policy:

By submitting this form you are accepting the Data Protection and Privacy Policy.

Data processing entities:

• 
  Brazil: INBENTA BRASIL CONSULT E TECNOLOGIA LTDA.

• France: INBENTA FRANCE, SARL.

• Spain: INBENTA HOLDINGS INC. SUCURSAL EN ESPAÑA.

• US: INBENTA TECHNOLOGIES, INC.

The intended purpose of data processing: CV management and staff selection process.

Legal basis: The legal basis for processing is consent.

Data recipients: Your data will not be shared with third-parties unless under legal obligation to do so.

Rights: You can exercise your data protection rights by email to [email protected]

For more information about this data processing and how to exercise your rights, see our full privacy policy in

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