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Location

McLean, VA | United States

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Job description

***This role is based at our corporate office in McLean, VA***

This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships.

What will I be doing?

As a Senior Director Social, Creator, & Community, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. On the Marketing & Loyalty team reporting to the Vice President Global Head of Content, Media, and Partnerships , you will work on projects including leading a talented team of marketing professionals and working with teams to ensure social and creators are at the heart of our marketing strategy.

Your responsibilities will also include:

• Lead the Social team responsible for Hilton’s global social presence, across Instagram, TikTok, Facebook, and YouTube, and other platforms.
• Lead our creator execution across all types of creators and influencers from micro influencers to celebrity talent.
• Develop and implement strategies that helps Hilton build community around shared experiences and interests with our guests.

How you will collaborate with others:

• Play an active role on the leadership team that informs our Media, Experiential & Partnerships, Content, and Creative.
• Work with the CMO and other executives, given the importance of our communities to Hilton’s brand.
• Lead, mentor, and inspire a high-performing team, fostering a collaborative, growth-oriented, work environment.

What initiatives you will take ownership of:

• Drive all social reporting, always making the case for social and community’s important role in our brand’s growth.
• Elevate our thinking in social and creator marketing - show us how to use our brand platform to bring it to life in ways that are motivated by our guests' needs and beliefs.
• Integrate new marketing techniques and tools to deliver a competitive advantage.

What are we looking for?

Success will demonstrate itself through the following attributes and skills:

• Understanding of Hilton and the competitive landscape, including industry, competition, target audience, and marketplace changes, and be ready to develop strategies to build community.
• Inherently understand Internet culture, how to build community, and can instantly make us better at doing this in an authentic way.
• Have experience running Social at global, culturally relevant brands that have a clear voice in social, and where social an important driver of the way is a brand goes to market.
• Experience building a social / brand presence from scratch or driving meaningful change in approach at a larger brand.
• Have excellent creative acumen, understanding the importance of creating a brand voice.
• Have led, or been in and around, creator marketing, either in-house, or working with creator agencies.
• Experience mentoring a high-performance team.
• Know how to apply a global mindset to brand building with the instinct for when to lead with a global vs. regional creative to ensure a customer experience.
• Understanding of culture and consumer trends with a demonstrated expertise in finding natural ways for brands to create cultural capital and build brand meaning.
• the ability to inspire and sell creative rationale to executive leadership (C-Suite), senior leadership, and diverse teams.
• Demonstrate a creative, strategic method by applying customer insights, design thinking, and technology.

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• Minimum of 8+ years of in-house experience leading social, influencer, or creator marketing.
• Five (5) years managing and leading large, globally dispersed teams in a fast-paced and cross-functional environment.
• Experience in building and leading Social & Creator teams across global regions (Americas, EMEA, and APAC) and execution for large, global brands.
• Up to 25% travel.

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• Advanced Degree in Marketing

What is it like working for Hilton?

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to our benefits such as the Go Hilton travel program, employee stock purchase program, and paid time off including parental leave.

The future of hospitality is bright at Hilton : a leading global hospitality company with a diverse portfolio of world-class brands . Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton! 

It is the policy of Hilton to employ qualified persons without regard to color, race, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medication conditions), gender identity or gender expression, sexual orientation, marital status, military service, status as a protected veteran, disability, protected medical condition as defined by applicable law, genetic information, or any other protected group status as defined by and subject to applicable federal, state and local laws. Hilton’s commitment to equal employment opportunity supports the attraction and retention of a diverse workforce that will enhance our effectiveness in attracting Team Members, customers, corporate partners, and owners.

We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law.  Please contact us if you require an accommodation during the application process.

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