Walmart Inc.
Location
Hoboken, NJ | United States
Job description
About Store Nº8
We are the incubation arm of Walmart. Store Nº8 was formed in 2017 as part of Walmart’s larger innovation mission to shape the future of commerce. We pursue big ideas and take risks by stepping outside of Walmart’s core business to focus on leapfrog capabilities across conversational commerce, mixed reality, in-store digitization, and more. Our ultimate goal: fuel Walmart’s core business, create new operational efficiencies, and unlock amazing experiences for our customers in the long-term.
About the Role
You’ll support the Head of Marketing in communicating our brands’ message and value-propositions to the right customers at the right time, focusing on customer acquisition, engagement, and retention.
This is a very early-stage app– there is a focus on testing and learning. The successful candidate will be adaptable, comfortable working with ambiguity, and have an innovation mindset. There is a strong preference for candidates who have previously worked for a B2C app.
What You Will Do:
Creative strategy & campaign management: own relationship with external creative agency to drive the development of effective creative for our channels that tightly integrates both an understanding of the consumer along with key insights and past performance data.
Manage go-to-market initiatives: support the planning and execution of user acquisition/retention campaigns using various channels, including paid advertising (social media, search, etc.), influencer partnerships, and owned marketing tactics. Conduct customer research: execute regular customer interviews/ surveys to gain valuable customer insights and draw actionable insights that can drive action across the business. Define the product story: develop compelling, differentiated product positioning and messaging throughout the customer journey and across customer types and use cases. Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of marketing campaigns and make data-driven improvements.What You Will Need:
Success Factors:
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Marketing or related field Masters: Business AdministrationJob tags
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