Associate Director, Digital Marketing
Location
Newton, MA | United States
Job description
This is a remote (occasional onsite) position, candidates should reside near Boston, Chicago or Philadelphia.
POSITION OVERVIEW: As Cradles to Crayons leads the way to #EndClothingInsecurity and expands its high-volume clothing and essentials distribution work to also lead national change for clothing support for children—including advocacy, education, and awareness of this hidden crisis—the External Affairs (EA) team is focused on consistent and impactful visibility for our work (Cradles to Crayons, Giving Factory Direct, and End Clothing Insecurity brands).
Reporting to the Director of Marketing and Communications, the Associate Director, Digital Marketing is a new role as part of Cradles to Crayons’ central organizational Marketing team and is responsible for working with teams across Cradles to Crayons’ brand footprint and business units to develop go-to-market strategies, plans, budgets, and digital assets that support and increase success for Market, regional, and National teams and goals. This role is also responsible for developing digital engagement opportunities and strategies in alignment with and promotion of organizational priorities in our Giving Factories®, through Giving Factory Direct®, and the #EndClothingInsecurity movement. The Associate Director, Digital Marketing also works with IT, vendors, and agencies to ensure the organization's goals, processes, staffing, budget, and platforms are operating effectively to support all digital marketing needs for the organization.
MAJOR RESPONSIBILITIES: - Model and lead a positive “One Cradles to Crayons” culture, underpinned by Cradles to Crayons’ Cultural Values and related behaviors.
- Establish and maintain a strong understanding of the external digital landscape for national nonprofits, mission-driven awareness, cause-based partnerships, poverty, children and other relevant areas and use this understanding to inform Cradles to Crayons go-to-market plans and strategies.
- Build and implement best practices and processes to support project teams/plans/management.
- Execute Cradles to Crayons’ holistic digital strategies to support the vision, goals, and values of leading the national #EndClothingInsecurity movement and C2C’s impact on distributing clothing to children and advocating for more sustainable clothing resources.
Develop, test, implement, and support communications initiatives and strategies through:
- Organizational storytelling
- Social media
- Websites and online presence
- Advertising
- Thought Leadership
- Email
- Annual, seasonal, and timely key messaging and positioning
- Google and other analytics
- SEO/SEM implementation and optimization
- UX/UI
- Organizational experience
- Establish and work across Market, regional, and national data to analyze digital performance and identify data-driven actions for improved performance, expanded reach, and increased engagement.
- Support the growth of digital skills throughout the MarCom and other organizational teams.
OTHER RESPONSIBILITIES:
Strategy
- Work with MarCom team and external consultants/agencies on marketing and promotional strategy and positioning messaging.
- Help further build, expand, manage, and maintain a strong and consistent brand identity. Maintain integrity of all internal and external brand assets.
- Identify internal and external communication opportunities and challenges. Work with MarCom team and organizational leadership and staff to develop and execute appropriate strategies in support.
- In partnership will organizational priorities, help lead, develop, and support a calendar of annual MarCom initiatives.
Integrated Marketing
Working with the MarCom Director, develop, coordinate, execute, and track integrated MarCom campaigns including:
- Targeted email communication content and distribution
- Social media content development, scheduling, and tracking
- Website updates and analytics, user journeys, SEO/SEM, and content evaluation
- Blogs, testimonials, news, mission moments/sunshine/impact stories
- Events and related visibility
Collateral Development
- Produce digital assets that can be used across the organization in support of digital strategies.
- Ensure that assets are current, effective, and are consistent with Cradles to Crayons/Giving Factory Direct/#EndClothingInsecurity brand and messaging.
REQUIRED EXPERIENCE/KNOWLEDGE/SKILLS/ABILITIES:
- 5-7 years relevant experience leading digital marketing and communications
- Excellent written and verbal communication skills with strong attention to detail
- Excellent in creative campaigning
- Excellent in social media platforms, digital media content, and trackable metrics
- Excellent with Adobe Suite design tools, Canva, or other creative platforms
- Excellent knowledge with Hubspot or other email/marketing automation tools
- Excellent knowledge using Google Analytics and other digital program analytics
- Excellent in using digital marketing to raise awareness and take action
- Proficiency in UX/UI
- Proficiency with Salesforce or other CRM and WordPress
- Proficiency with video production
- Experience developing, launching, and optimizing digital programs across multiple business units and functions
- Experience managing internal and external partner relationships involving creative, digital, and media agencies
- Experience in digital program budget development and management
- Familiarity with print and digital production and commercial printing
- Endlessly curious in how emerging digital and traditional communications trends can translate into telling a cause-based nonprofit story to gain more momentum
- Ability to thrive in a dynamic, entrepreneurial, and collaborative environment
- Can-do attitude
- Ability to juggle multiple projects simultaneously
- Non-profit experience a plus
- Team player
DIVERSITY IS OUR STRENGTH:
Diversity and Inclusiveness are core values at Cradles to Crayons, and we continuously strive to be a team where everyone feels welcome and supported. It is the policy of Cradles to Crayons to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information and/or any other protected characteristic under applicable law. Individuals from underrepresented groups are especially encouraged to apply.
WORKING CONDITIONS:
This is an office / work from home remote virtual environment with occasional visits to C2C Giving Factories. There are no hazardous or significantly unpleasant conditions.
ACCOMMODATION: In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made by Cradles to Crayons which may pose serious health or safety risks to the employee or others, or which impose undue hardships on the organization.
TO APPLY: It is the policy of Cradles to Crayons to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, genetic information and/or any other protected characteristic under applicable law. Please send a cover letter and resume with relevant experience to
About CRADLES TO CRAYONS: Cradles to Crayons (C2C), founded in 2002, provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive—at home, at school, and at play. We supply clothing, shoes, diapers, school supplies, and more, free of charge. Our vision is that one day all children will have the essentials they need to thrive. Two in 5 kids in the United States are currently facing Clothing Insecurity, going without basic essentials like pants, shoes, diapers, and school supplies during their critical development years. Three of the top 10 reasons kids miss school are rooted in Clothing Insecurity—just one example of the significant short- and long-term social and economic costs when these needs go unmet. Cradles to Crayons keeps Clothing Insecurity at the core of our mission and is the only large-scale nonprofit organization to focus on this resource gap. Since its founding, Cradles to Crayons has distributed more than three million customized packages of essentials to children in Massachusetts, Greater Philadelphia, Chicagoland, NYC, and nationally, through Giving Factory Direct—a first-in-kind online product donation platform launched in 2021. Cradles to Crayons takes a three-pronged approach to mitigating Clothing Insecurity: 1. In-person Engagement—through tens of thousands of children and adults volunteering at our Giving Factory warehouses to sort and package high volumes of new and like-new donations from our communities for our Service Partners to distribute to the children they serve. 2. Online Product Donations—Giving Factory Direct matches product donors directly to children who need the items they have to donate. GFD is currently available in a growing number of communities as we expand our reach nationally. 3. Advocacy and Awareness—Cradles to Crayons is uniquely positioned to raise Clothing Insecurity as a national issue through awareness campaigns, data/evaluation, and legislative outreach. Cradles to Crayons has earned the highest possible rating from Charity Navigator for 13 consecutive years. Only 2% of charities nationwide have received this distinction. C2C has a budget of $12.9M for FY22.
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