Marketing Director

Location

Wausau, WI | United States

Job description

We are currently seeking a Marketing Director to join our team of dedicated professionals who want to make a difference in the lives of our residents, their families and our community. We are guided by our CAPLICO Core Values:

Celebration

Accountability

Passion for Learning

Love One Another

Intelligent Risk Taking

Customer Second (Employee First!)

Ownership

If these core values resonate deeply with your own moral compass and you meet the requirements below, then you should apply.

About the Opportunity

Successfully leads the resident recruitment process by establishing and cultivating meaningful relationships with prospects and their families and identifies individual candidate’s needs. Develops and maintains productive internal and external marketing strategies including referral sources and community relationships. Maintains occupancy levels, tracks and trends resident movements, is the central point of contact for all prospective residents and manages the admission/assessment process in collaboration with the community management team.

Critical Success Factors

• Superior communication skills with the ability to effectively communicate in English, both orally and in writing.
• Ability to communicate a clear vision of the community and its services.
• Dependable and punctual with a professional, competent demeanor.
• Knowledge of the physiology and psychology of the older person.
• Recognizes common signs/symptoms of dementia.
• Demonstrates strong customer service skills and telephone marketing skills.
• Adaptable, flexible and focused on meeting the needs of prospective residents and their families.
• Demonstrate team and business partner skills.

Preferred Qualifications

• Degree in marketing or human services field preferred.
• Prior experience in marketing to seniors, in sales, senior housing, long-term care insurance, hospitality or an appropriate healthcare/personal care background preferred.
• Proven track record of marketing/sales results.
• An outgoing personality, superior communication skills and strong customer service orientation required.
• Must present a neat, clean appearance and demonstrate a positive, cheerful attitude.
• Must possess a clean driving record and valid state issued driver’s license.
• Local travel required.

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other protected characteristics.

Mountain Terrace Senior Living is the perfect place to jumpstart your career. Whether you’re just starting out or looking for a change, our community is a truly outstanding workplace. From skilled clinical professionals to passionate chefs, we hire the best of the best to work in our dedicated senior living community in Wausau, Wisconsin. We’re proud to recruit employees who are excited about the opportunity to become a part of a thriving and person-focused community. Join our local team of professionals today. Check out our job openings below and take the next step toward your dream career.
All employment decisions are made pursuant to a policy of providing equal employment opportunities consistent with federal, state or local laws. If you have a disability, which requires an accommodation in the application or interview process, please notify us in advance.

Job tags

Salary