Paid Media Manager

Location

Ashburn, VA | United States

Job description

Everyone says they want to change the world. We’re looking for people who actually will.

Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. Please visit to view our Statement of Faith and  Doctrinal Distinctives . 

  Paid Media Manager

Alliance Defending Freedom is looking for a highly professional Paid Media Manager to join us in our Scottsdale, AZ, Lansdowne, VA or Washington DC office. As the Paid Media Manager, you are a vital part of the Communications Team. In this role, you will report to the VP of Marketing and manage the media buying opportunities for advocacy and marketing. You will be responsible for ensuring paid media projects are successfully planned and executed while contributing to the organization's growth via paid media strategies.

Your Essential Responsibilities:

In this position, you will:

• Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
• Work cross-departmentally to align campaign strategies and goals across the organization
• Work alongside Direct Response to optimize paid media fundraising strategies for the highest ROI
• Provide ongoing actionable insights into campaign performance to relevant stakeholders
• Define, measure, and evaluate relevant paid media KPIs
• Build out media buys for various ad platforms and oversee the day-to-day execution of paid media
• Oversee and manage the overall budget for paid media
• Conduct in-depth keyword and website research, ad grouping, and audience targeting
• Maintain knowledge of industry best practices and new technologies
• Report on paid media strategy performance against benchmarks, KPIs, and ROI
• Manage paid media vendors, guiding strategy and holding them accountable to defined KPIs

Other Responsibilities (Non-Essential):

You will be asked to perform related duties or special projects as assigned.

Skills you need to succeed:

Demonstrated proficiency in:

• Pay Per Click (PPC) campaign strategy and execution – Google, Bing, Yahoo, Google Grant
• Paid media strategy execution
• Digital fundraising
• Front-end/back-end SEO principles
• Vendor management

Ability to:

• Analyze data to make strategic decisions and optimizations
• Respond quickly to breaking news or campaign opportunities
• Identify CTAs that elicit action from a digital audience

Education and/or experience:

• Bachelor’s degree in communications, marketing, or internet-related field
• 5+ years’ experience in digital marketing

ARE YOU LOOKING FOR AN ORGANIZATION WITH A COMPETITIVE

COMPENSATION  AND BENEFITS PACKAGE, TOO? 

We have it! Alliance Defending Freedom offers team members a competitive compensation and benefits package that includes major medical insurance, dental care, medical and dependent care reimbursement, paid disability, long-term care insurance, and life insurance. We also offer a 401(k) plan with a generous company match. Work and life balance is important to the well-being of our team members. You will receive paid time off (PTO) that starts accruing from your hire date and 11 paid holidays per year.

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