Quaker Houghton
Location
Conshohocken, PA | United States
Job description
Company Overview:
At Quaker Houghton, we are experts in the development, production and application of chemical specialties, process fluids, lubricants, and coatings for the manufacturing industry. We have been an integral part in the growth of the world’s largest industrial companies and to this day our experience and expertise show in the actions and dedication of our Associates worldwide. Today, we have a global presence, with our corporate headquarters located in Conshohocken, PA. Quaker Houghton is a global publicly traded company with a unique collaborative culture that supports career growth for its associates and offers competitive compensation and benefit programs.
Job Summary:
The Marketing Specialist II will lead the development, execution and evaluation of marketing campaigns and strategies within the region to support lead creation and expansion of company products, services and brand recognition. The ideal candidate will have a proven track record of success in marketing and project management with the ability to establish KPIs, budgets, and deliverables to support business objectives and drive results.
Responsibilities:
This role provides support for all of our industries/markets in the North American region.
Develop and manage multi-channel campaigns that support business initiatives to reach the target audience through appropriate channels (Google ads, social media, e-mail, in-person, videos, webinars, articles, etc.)
Manage planning, execution and data tracking for regional tradeshows and events. This includes booth design, budgeting, and communication with sales. Track and measure sales and marketing metrics to show ROI: MQL/SQL, cost per lead, Conversion rate, conversion value, velocity to close.
Analyze market trends and best practices to develop effective marketing campaigns that increase brand awareness and drive sales programs to generate new leads.
Define KPIs, evaluate and present data on campaign effectiveness, and adjust strategies as needed to identify opportunities for optimization and growth
Coordinate with external vendors on events, translations, and campaigns
Stay up to date on competitive intelligence and leverage traditional and digital platforms to differentiate against the competition
Manage and plan social media calendar to align with strategy and regional business objectives
Manage PR and advertising for multiple products and product groups including placement and adaptation to regional needs
Develop annual Marketing plans together with the Regional Marketing Manager, Global Marketing Director, and regional business lead
Supports regional execution of global marketing priorities and new Corporate initiatives (acquisitions, integrations)
Safety, Health, Environmental and Quality responsibilities:
Comply with the applicable regulations and standards regarding quality, safety, environmental as well as the occupational health standards in order to minimize risks in these areas and to create opportunities and chances for improvement.
Qualifications:
• Experience in organizing seminars, lectures, workshops and trade fairs and developing and presenting commercial justification • Must possess commercial creativity.
What's in it for you:
Quaker Houghton is an equal opportunity employer committed to creating a diverse workforce. Quaker Houghton provides equal employment opportunity for all qualified candidates. Quaker Houghton does not discriminate against any candidate for employment based on race, color, religion, sex, gender, gender identity or expression, affectional or sexual orientation, pregnancy, age, creed, ancestry, national origin, citizenship, marital or domestic partnership or civil union status, veteran’s status, physical/mental disability, genetic information, or any other category protected by U.S federal, state, and/or local employment law. Furthermore, Quaker Houghton is committed to providing reasonable accommodations to qualified candidates with physical and/or mental disabilities. Applicants with a disability who need assistance applying for a position may email [email protected].
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