Digital Marketing Director
Location
Montana | United States
Job description
Company Details
What makes Admiral Insurance Group ADMIRABLE .
Since 1974, Admiral Insurance Group has been supporting business innovation and market growth through our wholesale-dedicated excess and surplus (E&S) lines of commercial insurance. We specialize in underwriting difficult-to-place moderate to high-risk commercial businesses that require creative solutions, outside of the box thinking, entrepreneurial spirit and astute business knowledge. As a member of the W. R. Berkley Corporation, a Fortune 500® Company and one of the nation’s premier commercial lines property casualty insurance providers, we have the resources, support and industry data to provide exceptional service and exciting solutions for our clients and partners.
Unlock your insure -ability.
The Company is an equal employment opportunity employer.
Responsibilities
We are looking for an experienced and results-driven Digital Marketing Director to join our Marketing team based in Mount Laurel, NJ! You will be responsible for setting up, implementing and managing the company’s overall digital marketing strategy and martech stack.
As a wholesale dedicated market, we only work with a select group of wholesale partners. The purpose of this role is not to generate leads, but rather leverage martech and data to fuel successful broker engagement, education, and relationship building. You will be responsible for developing our strategy as well as rolling up your sleeves and working with our team and outside agencies to execute.
If you are passionate about digital marketing technologies and optimizing digital marketing channels, we want to talk to you!
This role will allow you to maximize your abilities to:
- Build, plan, and implement Admiral’s overall digital marketing strategy.
- Implement CRM, and manage optimization and integration of martech stack, including HubSpot, webinar, and survey applications.
- Oversee the management and optimization of all digital marketing channels including website, email, social.
- Oversee website redesign and online content, considering SEO and Google Analytics.
- Manage and optimize inbound and outbound marketing.
- Oversee maintenance of contact database, leveraging marketing automation and/or other systems when appropriate to consistently address data hygiene.
- Develop technological solutions to overcome data challenges.
- Stay on top of the latest digital marketing best practices and share information with/educate the team.
- Prepare and manage digital marketing budget.
- Measure ROI and KPIs and set up reporting templates and dashboards.
- Manage, coach, and develop digital marketing team.
Qualifications
- Bachelor’s Degree in Marketing, Business, Computer Science, Information Technology, Communications or related field. Minimum 5 years of experience as a Digital Marketing leader, or digital marketing roles with increasing responsibility.
- Minimum 10 years of proven work experience in developing, implementing, and managing successful digital marketing campaigns across various channels including social media, lead generation, search marketing and web analytics.
- Must be a player-coach who is able to think strategically but will also roll up their sleeves and dig in to execute tactically.
- Expert level knowledge of HubSpot or other marketing automation/CRM required. Experience with implementation of a CRM preferred. HubSpot certifications preferred.
- Prior experience with website redesigns preferred.
- Strong understanding of SEO strategies including research (e.g. keyword research, competitor research, etc.), content development, content and website optimization, link building, etc.
- Strong understanding of website analytics and tools.
- Strong written and verbal communication skills.
- Ability to analyze data and provide evidence-based recommendations.
- Critical thinker and excellent problem-solving skills.
- Excellent time-management skills.
- Great interpersonal and communication skills.
Additional Company Details
We do not accept any unsolicited resumes from external recruiting firms. The company offers a competitive compensation plan and robust benefits package for full time regular employees. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.
Sponsorship Details
Sponsorship not Offered for this Role
Job tags
Salary
