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Senior Customer Data & Analytics Associate - American Girl


Mattel


Location

El Segundo, CA | United States


Job description



CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description



The Opportunity: 
Execute Retail, Web, and CSR promotions. Manage data, including data pull, loads and audits, for direct marketing activities (Catalog). Create ad hoc or recurrent reports around customer data. Attention to detail and execution with quality in tight timeframes is required.

What Your Impact Will Be: 

Execution of Promotions (60%)

· Interpret requests and instructions from relevant teams, and set up promotion campaigns in Predict Spring (for Retail), and new tool for CSR, including vanity/public codes, SUPC, AGR certs and Automatic promotions. Set up SUPC and AGR certs in Shopify (for Web).

· Partner with vendor and/or IT to determine solutions to set up complex promotions.

· Partner with cross-functional teams to test that promotions are working as expected based on requirements and expected consumer behavior.

· Monitor promotion in production, and efficiently implement solutions to minimize impact to customers.

· Become a subject matter expert on the promotion tools, AG promotion needs, and proper promotion execution.

· Partner with promotion and loyalty team as the expert on promotion capabilities, and help make strategic decisions related to promotion execution.

· Develop and maintain documentation related to promotion execution.

Data management for Direct Marketing: Catalog Mailing (30%)

· Set up production schedule based on marketing targets (e.g., audience, circulation, and in-home dates).

· Pull all relevant customer lists and purchase data and deliver to vendors for modeling and suppression.

· Partner with vendors to develop files, instructions, keycodes, and summary sheets.

· During the mailing process, ensure flawless execution of list selects and vendor data processing through extensive audits.

· Set up and load key codes, load offer history, set up catalog requests.

· Partner with IT and manager to develop and implement new processes to replace SAS.

Vendors: 3

Customer Data Reporting (10%)

· Support reporting requests and business questions by gathering and organizing data to create ad hoc or ongoing reports.

Qualifications



What We’re Looking For: 

 

EDUCATION & EXPERIENCE:

· 3+ years of demonstrated strong experience in systems & data management

· Experience with POS system or Shopify preferred.

KEY SKILLS AND COMPETENCIES

· Flawless execution of promotions and direct marketing campaigns.

· Collaboration between internal and external partners while delivering results in a timely and high-quality manner.

· Strong attention to detail and execution with quality in tight timeframes is required.

· Ability to partner and manage external vendors

- Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

Salaried: To be used for positions up to Director level:
The annual base salary range for this position is between $73,600.00 and $103,000.00.
**This range is indicative of projected hiring range, however annual base salary will be determined based on a candidate’s work location, skills and experience.

Additional Information



Don’t meet every single requirement? At Mattel we are dedicated to building a diverse and inclusive workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the

job description

, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What It’s Like to Work Here:

American Girl is subsidiary of Mattel, a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

American Girl is a premium brand for girls and a wholly-owned subsidiary of Mattel, Inc. (NASDAQ:MAT, ), a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.

Visit us at and  .

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, veterans, military spouses, individuals with disabilities, and those of all sexual orientations and gender identities.

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