Location
Cranbury, NJ | United States
Job description
At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we'll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you're right for the job, this is the place to prove it!
The Marketing Manager is responsible for the marketing and promotion of brands and events within MJH Life Sciences. Reporting to the Marketing Director, this role will provide direction and guidance to a team of Marketing Coordinators and an Associate Marketing Managers. Additionally, the Marketing Manager will create and manage strategic and tactical marketing plans that span our B2C /B2B market, using an integrated and omni-channel approach to build brand awareness and audience generation for events, lead generation programs, webinar registrations and overall audience engagement.
Responsibilities: - Create and manage detailed marketing tactical plans and campaigns used to amplify brands and grow audiences for live events
- Work directly with the Marketing Coordinators and franchise stakeholders from across departments such as editorial, project management, business development, creative/design, and events teams
- Provide direction and guidance to Marketing Coordinators
- Report campaign and recruitment performance to Senior Marketing Manager
- Ensure that all marketing deliverables are executed according to marketing plans and timelines. Campaigns include: direct mail, email blasts, internal and external advertising (print and digital), marketing partnerships, telemarketing, social media and SEM
- Manage the attendee invitation/recruitment process for paying and non-paid conferences and events
- Create copy for all marketing collateral to ensure that positioning and branding are relevant to target audiences
- Brief in marketing collateral into the creative team, routing assets for approval of various stakeholders
- Develop and manage marketing budgets and oversee contracts with vendors
- Track and provide weekly reports on current registration metrics and other marketing campaign results
- Manage the digital marketing strategy/SEM used to promote programs
- Create and manage marketing team social media calendars for relevant franchises
- Create and distribute marketing summary reports to key franchise stakeholder
Qualifications, Characteristics, & Skillset - Excellent critical thinking skills
- Exceptional organizational and follow-up skills
- Strong written and verbal communication skills
- Ability to see short-term and long-term assignments through to completion
- Repeatable adherence to deadlines
- Focus on every detail, large and small
- Genuine service-focused orientation
- Ability to work under pressure, both independently and as part of a team
- Optimistic, innovative, trusting, persuasive, and collaborative work approach
- Organized, creative, and efficient in day-to-day activities
- Confident with taking informed risks
- Comfortable with Microsoft products (Teams, SharePoint, Excel, PPT, Word, etc.)
- Knowledge of and experience with the following programs is a plus: HubSpot, Cvent, Digioh, GA4, Global Meet, Salesforce, Adobe, Tableau, Hootsuite, SimpleTexting, Workfront, Workday
- General understanding of the healthcare space concerning the relationship among pharmaceutical companies, healthcare providers, and media companies is a definite plus
- 3+ years of experience in a similarly structured role
- Bachelor's Degree
MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed "At Will." This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice.
Job tags
Salary
