Sr Manager Segment Marketing

Location

Dalton, GA | United States

Job description

Are you looking for more?

At Mohawk Industries, we’re committed to more – more customer solutions, more process improvements, more sustainable manufacturing and more opportunities for our team.

As a Fortune 500, global flooring leader with some of the best-known brands in the industry, Mohawk is a great place to start or develop your career with an emphasis on more of what’s important to you. Whether you want to lead more, innovate more, learn more or create more, you can find your more with Mohawk.

What we need:

We are looking for a Sr. Segment Marketing Manager who can do More with Mohawk.

The Sr. Segment Marketing Manager will be responsible for the creation, development, and reporting of segmentation campaigns and marketing content to generate qualified leads, drive conversion, and increase revenue within the segment. In collaboration with segment leadership, the Sr. Segment Marketing Manager will gather insights that assist in the development of marketing collateral and campaigns, acting as a liaison between key stakeholders to communicate and/or gain approval of marketing initiatives and monitor and report performance to outline key learnings.

What you’ll do:

• Serve as the marketing liaison with segmentation leaders and field sales in evaluating needs and obtaining insights to optimize the marketing plan.
• Manage the execution of initiatives within the segment marketing plan with cross-functional teams.
• Execute initiatives across various marketing channels and platforms (e.g., direct, print, photography, event, online, social, and digital).
• Lead creative development of segment campaigns and sales tools, ensuring marketing deliverables are consistent with brand standards, accurate, and integrated within the strategy across all media.
• Perform competitive and internal marketing analysis to ensure plans are relevant, updated, and effective.
• Develop defined processes and tools for ROI measurement, lead management, and follow-up.
• Ensure marketing tools and collateral integrate into Mohawk's CRM and additional sales enablement platforms.

What you have:

• Bachelor's Degree in business, marketing, journalism, communications, or related field required. Masters preferred.
• 7-10 years of job-specific experience required in the field (s) of Marketing and/or Communications.
• Demonstrated proficiency in Microsoft Office, Adobe Photoshop, and InDesign.
• Experience developing, managing, and executing marketing collateral, promotional campaigns, and direct marketing programs is required.

What you’re good at:

• Budgeting and expense management to plan, implement, and control expenditures while maintaining and improving quality standards.
• Utilizing a high level of creativity, ingenuity, and judgment.
• Taking a proactive approach to work by being a resourceful self-starter, with a high attention to detail and strong self-motivation.
• Effectively interacting with management and internal and external business contacts via excellent presentation, oral, written, and interpersonal skills
• Building relationships to effectively lead and direct a diverse work group; to achieve results through team efforts, and motivating, persuading, and directing the activities of others.
• Managing/implementing projects and/or contributing to concept development.
• Problem-solving, using analytical skills, and balancing multiple tasks simultaneously.

What else?

• We’re located in a pretty great spot – check out this video to see what we mean

#LI-LH1

Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include American Olean, Daltile, Durkan, IVC, Karastan, Marazzi, Mohawk, Mohawk Home, Pergo, and Quick-Step. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.

Mohawk Industries, Inc. is an Equal Opportunity Employer including disability/veteran committed to an inclusive workplace and a proud Drugs Don’t Work participant.

Job tags

Salary