Lead Product Manager, Consumer Marketing
Amylyx Pharmaceuticals Inc
Location
Cambridge, MA | United States
Job description
Amylyx was started in 2013 by two Brown University students who had an ambitious goal: to improve the lives of people with neurodegenerative diseases by addressing the root cause. Their research and close collaboration with the ALS community ultimately resulted in our first commercial product, which is now approved in the U.S. and conditionally approved in Canada.
At Amylyx, we're bringing together talented people like you who are guided by our values to be Audacious, Curious, Authentic, Engaging and Accountable in the fight against neurodegenerative diseases like, ALS, Alzheimer's disease, Wolfram Syndrome and others.
Rediscover your purpose and reimagine your career at a company whose founders, mission, and culture are unlike any other in life sciences-in all the best ways.
Recent milestones include :
- The U.S. Food and Drug Administration (FDA) approved RELYVRIO™ in September of 2022
- Health Canada approved ALBRIOZA™ with conditions in Canada in June of 2022
- AMX0035 is currently under review with the European Medicines Agency
- 350 employees globally, with headquarters in Cambridge, MA, US and Amsterdam, the Netherlands -- and growing strong!
POSITION SUMMARY The Lead Product Manager, Consumer Marketing is an important member of the U.S. Marketing team and will play a critical role in driving the engagement strategy for the ALS community (e.g., people living with ALS and caregivers). This individual will be responsible for executing upon key tactics that align with the U.S. RELYVRIO brand strategy, including the execution of a direct-to-consumer campaign. This role requires proven ability to lead Community engagement initiatives.
RESPONSIBILITIES - Support the development of the overarching strategic engagement plan for the ALS community (people living with ALS and caregivers) to drive brand awareness.
- Lead the implementation of the direct-to-consumer (DTC) campaign, including execution of tactics.
- Collaborate with cross functional teams including digital strategy team to develop strategies and optimize efforts for DTC campaign.
- In partnership with digital team develop nurturing campaigns that align with the communication plans, which includes on analytics, media, etc. Previous digital and direct-to-consumer experience required.
- Create Marketing email campaigns that align with the communication plans, which includes communication objectives, channels of distribution and message strategy for different personas throughout the treatment journey.
- Responsible for the creation of and updates to branded and support program materials for the Community, including Spanish translations.
- Manage agency partners in creation of content and materials for DTC initiatives.
- Track accruals and actuals against yearly budget. Accountable for successful completion of projects on time and on budget.
- Manage the training, printing, and fulfillment process for all Community materials, including Spanish translations.
- Actively manage multiple agency partners to ensure execution on agreed timelines, budget, and quality deliverables.
- Ensure execution of Marketing activities in compliance with Medical, Regulatory and Legal requirements and processes.
REQUIREMENTS - 8+ years of pharma or biotech Commercial experience, with at least 3 years of Community Marketing experience.
- Direct-to-consumer experience required.
- Knowledge of digital programs required.
- Bachelor's degree required.
- Expertise in brand marketing and strong project management experience with the ability to work on multiple priority projects simultaneously.
- Experience managing external partners and budgets.
- Understanding of pharmaceutical marketing, and regulatory and compliance environment.
- Ability to work collaboratively with cross-functional stakeholders such as Medical, Legal, Regulatory, Patient Services, Marketing Operations, Market Insights, Patient Advocacy, etc.
- Excellent communication, coordination, and interpersonal skills, including the ability to effectively write and deliver presentations to Commercial leadership and engaging with the Community to meet their needs.
- Strong operational and relationship skills, with attention to detail and an authentic commitment to working closely with the community.
- Track record demonstrating accountability, sense of urgency, and ability to execute.
To stay connected with us, follow Amylyx Pharmaceuticals on LinkedIn. To return to our website please click here . Amylyx is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical matters), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Accommodations are available for candidates who require them in our selection process. If you need an accommodation, please let your Amylyx Talent Acquisition contact know.
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