Digital Marketing Coordinator
Location
Greenville, SC | United States
Job description
Responsibilities
- Help in planning promotions and campaigns, creating/editing/proofing/copywriting for various digital marketing and advertising opportunities
- Assist in regularly auditing a portfolio of hotel and restaurant websites – making ongoing updates to website content and online assets using CMS platforms – developing and sourcing content as needed
- Assist in ongoing audits/updates of content on third-party on-line travel sites (Expedia, Booking.com, etc.).
- Monitor owned websites, search engines, and third-party listing / affiliate websites (Yelp, OpenTable, TripAdvisor, Resy, Cvent, WeddingWire, etc.) for accurate hotel / food & beverage outlet information and menu content; make updates and optimize content for peak performance
- Optimize SEO across digital footprint
- Implement and manage department project tracking system and communications between marketing team and stakeholders to ensure on-time project delivery
- Attend bi-weekly marketing planning meetings, create/manage list of projects and deliverables including coordinating logistics and timelines, and creates task entries in project management system
- Identify and develop ongoing improvement initiatives to streamline digital marketing production projects and enhance communication to stakeholders
- Support on-property sales and operations teams with in-house guest marketing initiatives
- Support creation and communication of new sales and operations marketing toolkit items
- Support the Marketing & Communications team as needed and directed
- Marketing range will at times extend outside of digital efforts and may include marketing coordination and support relative to print collateral, print production, signage, etc.
- Assist in additional marketing duties as required/needed including event coordination efforts, public relations, procurement, asset acquisition, etc.
- Maintain positive and productive relationships with colleagues and stakeholders in the field
Qualifications - 2-3 years of experience, agency experience a plus
- Proficient in Microsoft Word, Microsoft PowerPoint and Microsoft Excel Software
- Experience with CMS website editing in WordPress, SquareSpace and Wix a plus
- Experience with Email Marketing
- Knowledge of web and digital analytics
- Proficient in copywriting, proofing, and editing
- Highly organized with experience in managing and executing marketing projects
- Strong project management skills with a strength in time management skills, multi-tasking and managing multiple deadlines
- Strong written and verbal communication skills with a high attention to detail
- Strong work ethic, self-driven, with a desire to learn and grow
- Ambitious, outgoing, and a joy to work with in a team environment
Job tags
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