Get It Recruit - Executive
Location
Miami, FL | United States
Job description
In the ever-evolving landscape of finance and taxation, our mission is to revolutionize how individuals and businesses manage their finances to achieve financial independence, save time, and reduce expenses. With an ambitious goal to become the leading tax solution provider globally, we are transitioning our brand identity to reflect our renewed focus and commitment. As we embark on this exciting journey, we are seeking a visionary Vice President of Marketing to spearhead our marketing initiatives, embrace change, and drive growth.
Key Responsibilities:
Architect and implement comprehensive marketing strategies for a range of products, balancing both product-led and sales-driven approaches.
Precisely define and segment customer profiles to tailor go-to-market strategies for maximum impact.
Lead and innovate our accountant channel marketing in collaboration with our training and education team.
Manage and optimize a significant monthly marketing budget across various channels, ensuring efficient allocation and execution.
Direct our content creation, social media, SEO, and email marketing strategies, crafting tailored nurture streams for diverse audience segments.
Foster relationships with key external agencies for web development, branding, public relations, and advertising efforts.
Organize and promote customer-centric events, both hosted and sponsored, to strengthen community engagement.
Seamlessly oversee the rebranding process, ensuring clear communication with all stakeholders.
Collaborate with the business intelligence team to refine the marketing technology stack, reporting mechanisms, and performance indicators.
Utilize a range of technology tools, including Salesforce, Pardot, Tableau, and others, to enhance marketing efficiency and reach.
What We're Looking For:
Proven experience in transitioning between sales-led and product-led growth strategies, with a knack for identifying growth opportunities across the customer journey.
A dynamic, growth-hacking mindset and the ability to inspire through a compelling brand vision.
Strong leadership skills with a track record of building exceptional marketing teams aligned with our mission and values.
Experience in leveraging AI to enhance creative outputs across the organization.
Expertise in demand generation, lifecycle marketing, content strategy, and growth marketing.
Genuine curiosity and enthusiasm for our products, users, and mission.
A proactive, self-starter attitude, ready to lead projects and explore new opportunities.
Why Join Us?
We offer a culture of innovation, collaboration, and respect, where your contributions are valued, and your well-being is paramount. Our comprehensive benefits package is designed to support your lifestyle, health, and long-term goals. We're not just offering a job; we're inviting you to be a part of something bigger. Join us in transforming the world of tax technology and finance management.
Ready to Make an Impact?
If you're passionate about making a tangible difference in the financial industry and possess the drive and expertise to lead our marketing efforts, we want to hear from you. Apply today and let's embark on this journey together.
Employment Type: Full-Time
Salary: $ 200,000.00 300,000.00 Per Year
Job tags
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