Strategic Communications Subject Matter Expert

Location

Washington State | United States

Job description

Competitive Range works in partnership with the government to provide Strategic Communications Services and functions enabling successful delivery of high impact communication products, services, and activities that showcase a Federal Civilian Agency's vision for a world-class digital experience for stakeholders. We provide sophisticated, creative, strategic communication expertise that is familiar with complex IT system development and delivery for wide-ranging communication support to myriad stakeholders for a Federal Civilian Agency's large-scale IT services.

The Strategic Communications Subject Matter Expert contract specific tasks include:

• Responsible for leading development of and performing all communication plans and products in support of the Federal Civilian IT Communication Strategy and the Front Office executive leadership.
• Develops and delivers Strategic Communication Program Analysis and Strategy Recommendations
• Provides Communication Planning, Content Creation, and Executive Messaging
• Supports Public Affairs and Media Relations and Social Media Strategy and Implementation
• Supports Speaking Engagements and Congressional Affairs Communications

A Strategic Communications Subject Matter Expert (SME) supports the Strategic Communications Subject Matter Expert (SME), and is a senior-level professional responsible for guiding and executing strategic communication initiatives within an organization. The role involves a deep understanding of communication principles, organizational goals, and the ability to develop and implement effective communication strategies. Here are key roles and responsibilities associated with a Lead Strategic Communications SME:

Strategic Planning:

- Develop and lead the implementation of strategic communication plans aligned with organizational goals.

- Conduct research and analysis to understand the organization's objectives, target audience, and market positioning.

- Identify key messaging and positioning to enhance the organization's reputation and achieve strategic objectives.

Leadership and Team Management:

- Lead a team of communication professionals, providing direction, mentorship, and guidance.

- Foster a collaborative and creative work environment, encouraging innovation and excellence in communication strategies.

- Coordinate and delegate tasks among team members to ensure effective execution of communication plans.

Stakeholder Engagement:

- Build and maintain relationships with internal and external stakeholders, including executives, employees, media, and industry influencers.

- Act as a liaison between different departments to ensure cohesive and consistent messaging across the organization.

Crisis Communication Management:

- Develop crisis communication plans and protocols to address potential issues that may affect the organization's reputation.

- Lead communication efforts during crises, providing timely and accurate information to internal and external stakeholders.

Media Relations:

- Manage relationships with media outlets and journalists to promote positive coverage and manage potential negative publicity.

- Craft press releases, statements, and other materials for media distribution.

Brand Management:

- Oversee the organization's brand strategy, ensuring consistency in messaging and visual identity.

- Collaborate with marketing teams to align communication efforts with overall branding initiatives.

Content Development:

- Develop high-quality content for various channels, including press releases, articles, speeches, and social media.

- Ensure content is aligned with organizational goals, brand guidelines, and resonates with the target audience.

Internal Communication:

- Develop and implement internal communication strategies to foster employee engagement, alignment, and understanding of organizational goals.

- Oversee the creation of internal communication materials, including newsletters, intranet content, and leadership messages.

Measurement and Analytics:

- Establish key performance indicators (KPIs) to measure the success of communication strategies.

- Utilize analytics and feedback mechanisms to assess the impact of communication efforts and make data-driven adjustments.

Continuous Improvement:

- Stay current with industry trends and best practices in strategic communication.

- Conduct regular evaluations of communication strategies, seeking opportunities for improvement and innovation.

The Lead Strategic Communications SME plays a pivotal role in shaping and managing the organization's reputation, ensuring that communication efforts are aligned with strategic objectives and contribute to overall success.

Qualifications/Experience:

• At least 8 years of experience providing Strategic communications support within the Federal space

• BA / BS degree preferred

• Working Knowledge Microsoft Office Tools

• Excellent communication, effective leadership and interpersonal skills

• Must be a US Citizen

• Must be clearable through Federal Civilian security clearance process, for access to national security programs

Physical Demands

• Ability to type, communicate via telephone and sit for extended periods of time.

Job tags

Salary