Location
Delaware State | United States
Job description
Working 100% remotely, with flexible hours, as a part of a growing and thriving team, this rewarding position is exclusively for those with experience in digital marketing, to help drive results for clients. You'll be learning new software, diving into marketing techniques, helping to think of and implement ideas, while being part of a growing company.
About Us:
We help lawn, landscape, & outdoor living companies eliminate instability, fuel growth, and shape a lasting legacy with year-round, specialized marketing systems. We are passionate team of people - who recognize we are making a difference in our clients lives. Our clients choose and stay with HALSTEAD because we deliver best-in-class results and ROI while establishing and maintaining meaningful relationships!
Highly regarded as an industry leader, we are growing quickly! We are active leaders in pushing the rapidly growing landscape industry forward through education and partnerships with prominent associations and brands.
Benefits/Salary/Perks:
- Salary range $45,000-$65,000 annually (based on depth of marketing experience).
- 100% remote, flexible work hours.
- 100% health insurance premium paid by company.
- 50% of dental premium paid by company.
- Optional vision insurance.
- 401k with 100% match on the first 3% of compensation + 50% match on the next 2% of compensation
- Paid training/professional development.
- Snack, coffee, and tea subscriptions.
- Paid holidays.
- 15 PTO days in your first year with more added each year.
High-level responsibilities include:
To be happy in this role, you will want to have a hunger for learning, a drive for attention to detail, passion to do things the right way, even when no one is looking and not be afraid to ask questions. A college degree is not necessary. It’s the curiosity, drive, & pride that help here. You'll be bringing your marketing experience in one more of these digital marketing disciplines: Meta Ads, Google Ads, SEO, Copywriting, SEO, Blog publishing, social media content development, Email Marketing, Bing Ads, and/or Linkedin Ads. The ideal candidate has experience in multiple disciplines.
Your daily work will include a dynamic list of work including things such curating images, posting on Facebook, reorganizing the company's marketing reporting dashboards, creating review management accounts, running Meta Ads, or publishing an article. While you won't experience work in all of these examples, the work you contribute to will depend on a combination of your skills, company needs, and your interests.
Tactical responsibilities, typical day stuff:
- Creating initial social media campaigns, account setups for cold, retargeting, events, videos, +.
- Managing existing campaigns - retargeting, cold, optimizing for lead generation by using alternative campaign types, creating new audiences, and/or new ads.
- Write compelling, relevant copy.
- Creating graphics to use in ads on Canva, and sometimes working with our graphic designer for more advanced campaigns/needs.
- Developing and sharing new ideas on ways to reach, or exceed goals.
- Analyzing data and asking questions, identifying issues and coming up with ideas.
- Conducting market research.
- Conduct competitor analysis.
- Review data in Semrush.
- Proactively research the latest data and updates to paid media platforms.
- Preparing statuses, updating reports/updates.
- Initiating, or attending zoom meetings with team members for collaboration, training, and workshops.
- Diving into learning/training on advanced integration for ongoing improvements in or troubleshooting tracking forms and calls from websites.
- Document changes in company training/process platform.
- Setup events on paid media and drive campaigns.
- Post already-written articles to blogs/websites.
- Create emails using existing email templates
- Update reputation management accounts.
- Setting up new call tracking accounts
- Assist with one time internal initiatives and projects that results in improved client satisfaction and/or process improvements.
- Support client facing team, and have client facing exposure when team members are on PTO.
- Conduct keyword and location research.
- Other marketing initiatives.
- Post already-written articles to blogs/websites.
- Work with writers to help them get info they need to complete articles.
- Add customers to email lists.
- Setting up new call tracking accounts
- Help troubleshoot a call tracking issue.
- Help organize training material.
- Update scheduling software.
- Identify lessons learned that can be applied to future clients and projects.
- Identify best practices and opportunities for project teams to improve their effectiveness and efficiency.
- Document and share business requirements and updates.
- Identify, implement, and document process improvements in training software.
- Assist with documenting monthly budget and resource reporting and analysis.
- Update Asana task and project templates and other project management tools.
- Assist with one time internal initiatives and projects that results in improved client satisfaction and/or process improvements.
To feel great about the job you’re doing and in order to be successful you’ll want to have the following:
- Dependable: in a remote world, your teammates, and our clients, have to be able to depend on you in terms of timeline and quality of work.
- Working knowledge/understanding and experience in multiple disciplines of digital marketing.
- Organizational skills: You’ll be juggling different tasks, account managers needs, other tasks, meetings, deadlines, +.
- Time-management skills: To be successful in this role you’ll need to be able to prioritize your time where it will make the most impact.
- Technical and computer skills: You’ll use tools like Slack, SemRush, HubSpot, Asana, and Zoom, Mailchimp, among many other tools.
- Drive and self-motivation: This role requires you to be goal-oriented, self-driven, and motivated to push yourself to succeed.
- A willingness and desire to learn new things and commitment to personal and team development.
Measurable areas of success, how you will know that you are doing a great job:
- Client and Team happiness/feedback of experience and deliverables.
- Not missing small details.
- Timely delivery of Tasks/Projects.
*Please note: Due to excessive fraud we are seeing in the recruiting industry at the moment, please note:
- We will not ask you for personal information like your home address, banking info via pdf - we may however ask you for a written interview that will not include personal identifiable info.
- We don't mail checks or payments for anything, during the interview process, including towards equipment. We actually never mail check payments!!
- We won't ask for payment from you!
If you are in doubt about whether or not a contact to you is a legitimate HALSTEAD employee, please feel free to text our business line at 845-475-8162 to verify identity. We are only able to respond with yes or no at this number and not able to provide status or other details :).
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