Communications Specialist
Alliance Franchise Brands
Location
Plymouth, MI | United States
Job description
The Communications Specialist will be responsible for developing and implementing communication strategies that promote AFB brands and support the growth of the franchise network. You will work closely with internal stakeholders, Franchise Members, and external partners to ensure consistent and effective communication across all channels.
Essential functions
- Write, edit and proofread original content for an audience of small business owners within our network.
- Edit and proof content originating in other departments to ensure accuracy and the timely distribution of information.
- Meet with internal teams to assist in the development of a communications plan to promote programs.
- Create and manage communications calendar, ensuring timeliness of communications without oversaturation.
- Deploy 600+ general and targeted e-communications, including event promotions, through email platform.
- Manage distribution lists.
- Conduct phone interviews with Franchise Members to write success stories and case studies.
- Write, manage and post content to the company’s intranet.
- Monitor and report on communications metrics and achievements.
- Educate and train new and existing Franchise Members on communications tools and platforms.
- Stay up-to-date on industry trends and best practices in communication and marketing, and drive open rates.
Competencies - Strong writing and editing skills and knowledge of copywriting best practices across media and audiences.
- Collaborate effectively with internal and external stakeholders to achieve business objectives.
- Strong analytical and project management skills.
- Ability to work independently and manage multiple priorities in a fast-paced environment.
- Familiarity with AP Style.
- Ability to problem solve in a changing and multi-tasking environment.
- Self-motivated researcher.
- A creative mindset paired with strong attention to detail.
- Ability to understand unfamiliar subjects quickly and simplify complex information.
- Coaches, mentors, and leads others to influence high performance
- Professional corporate and team-oriented environment
- Hybrid work schedule with at least 2 days each week in office
Required education and experience - Bachelor's degree in Communications, Journalism, or English.
- Minimum of 3 years of experience in communications or marketing.
- Strong written and verbal communication skills, with the ability to create compelling content for a variety of audiences.
- Proven track record of developing and executing successful communication strategies that drive business results.
- Experience in managing and collaborating with multiple stakeholders across different functions and levels.
- Knowledge of digital marketing and social media best practices.
Preferred education and experience - Preferred communications experience in franchising industry or multi-brand environment.
- Experience with an email distribution platform a plus.
- Experience with basic video creation and editing a plus.
- Preferred experience with communications using Canadian English.
What are the benefits of joining our team - We offer flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short-and long-term disability, Healthcare FSA and Dependent care FSA, critical illness and accident insurance. We also offer an Employee Assistance Program to support the well-being of you and your family.
- We provide paid holidays and paid time away to spend with your family and friends.
- Plan for the near and long-term with our 401K retirements savings plan with matching company contributions.
Who are we? Alliance Franchise Brands LLC and its subsidiary, KK Printing Canada ULC, are the franchisors of more than 600 locations in North America operating the company’s brands: Allegra Marketing Print Mail, Image360, Signs Now, Signs By Tomorrow, KKP, Insty-Prints, American Speedy Printing Centers, and RSVP. Alliance Franchise Brands is proud that three of our brands were selected for the 2020 Entrepreneur 500 list.
Independently owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs.
In total, Alliance Franchise Brands serves more than 600 franchise members in the U.S., Canada, and England with system-wide sales of more than $380 million.
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