Social Media/ eCommerce Marketing Manager

Location

Coral Gables, FL | United States

Job description

Opportunity: eCommerce Marketing Specialist

Responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions while working cooperatively with other stakeholders regional to advance the hotels goals and objectives.  

Position Requirements

• Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
• Remain actively involved in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
• Provide local market insights and recommendations.
• Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
• Assist/Oversee/Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department.
• Direct local marketing initiatives such as Google+ Local, Yahoo, and Bing listings.
• Lead project life cycle through requirements gathering, design, development, testing, and launch.
• Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
• Maintain clear lines of communication with property leaders, Internet marketing vendors, Revenue Management and Sales teams to ensure clear scope and project progress.
• Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
• Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.

Experience

• 2-3 years of Internet marketing or eCommerce experience in hospitality industry or related field.
• Bachelor’s Degree in Hospitality or Hospitality marketing a plus.
• Strong understanding of traditional and online marketing.
• Content Management and web analytics experience.
• Knowledge of website production with a firm grasp of website fundamentals.
• Ability to independently manage multiple tasks and projects.
• Demonstrates self-confidence, energy, and enthusiasm.
• Two or more years of experience analyzing and reporting web traffic and eCommerce sales metrics.
• Fully up to date on current eCommerce sales tools and techniques.

Work Environment and Context

• Work schedule varies and may include working on holidays, and weekends.
• Requires standing for extended periods, walking, pushing, lifting up to 25, bending and reaching, use of hands and fingers to operate computers. Ability to see and hear.

What We Believe

People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It

This property is a part of the Echelon Luxury & Lifestyle division of HHM Hotels. 

HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.

To see other opportunities at this location, click here.

Job tags

Salary