Director of Marketing - The Beverly Hilton

Location

Beverly Hills, CA | United States

Job description

The iconic Beverly Hilton is looking for a Director of Marketing to join the team! 

Since 1955, the hotel has hosted memorable moments etched in history from dazzling red-carpet events to celebrity galas and we want you to be a part of the team who combines the excitement and entertainment of Hollywood with the prestige of Beverly Hills.

This Forbes 4-Star hotel has over 500 rooms, 60,000 square of feet of banquet space, and 4 food and beverage outlets. This includes 2 restaurants, a lounge, and in-room dining.

In this role, you will be responsible for executing all aspects of the marketing/branding strategies; including but not limited to marketing budgets, social media, websites, digital & print advertising, collateral, video/photography assets.

The ideal candidate will have at least 1 year of relevant experience. Hospitality and/or agency experience is required .

Want to learn more? Hotel Website , Facebook , Instagram , YouTube

What will I be doing?

As a Director of Marketing, you will be responsible for performing the following tasks to the highest standards:

Marketing Planning & Strategy

• Branding & Positioning: Leads the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
• Plan & Budget: Leads the development of strategic marketing plans. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan. (if agency support exists)
• Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC.

Tactical Marketing Execution & Analysis

• eCommerce: Executes eCommerce campaigns to support the hotel strategic marketing plans working within the established budgets. This includes (but is not limited to) email, paid media, social media, online listings, and SEO/SEM. Tracks and analyzes success of marketing campaigns and adjusts marketing strategies/budgets where needed based on performance metrics.
• Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Website Content: Manages Brand.com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
• Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking.com, TripAdvisor, and all Social Media websites.
• Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.
• Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

Meetings, Presentations and Reports

• Assist the Director of Sales & Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
• Prepares marketing activity reports on regular cadence and on an as needed basis.

Supportive Functions

• Provides analysis to Director of Sales & Marketing where necessary to support the development of the annual business plan and on-going measurements.
• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its  global brands .  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day.  And, our amazing Team Members are at the heart of it all!

The Benefits – Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S. We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits. Hilton offers its eligible team members a comprehensive benefits package including:

• Access to your pay when you need it through DailyPay
• Medical Insurance Coverage – for you and your family
• Mental Health Resources
• Best-in-Class Paid Time Off (PTO)  
• Go Hilton travel discount program 
• Supportive parental leave
• Matching 401(k)
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
• Debt-free education : Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)
• Career growth and development 
• Team Member Resource Groups
• Recognition and rewards programs

Salary Range: The annual salary range for this role is $100,000 - $125,000 and is based on applicable and specialized experience and location.

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