Location
Kohler, WI | United States
Job description
Work Mode: Hybrid
Location: Hybrid at Kohler, WI
Opportunity Directs all marketing and merchandising for 3rd Party (3P) eCommerce partners. Create the vision for the North American (US & Canada) 3P Ecommerce Channel outlining a growth agenda to take market share in this rapidly growing channel. This person will report directly to the Vice President & General Manager, Retail, and 3rd Party Ecommerce Channel. This person will also develop strong & strategic relationships with Merchandising leaders and Pure Play Ecommerce partners (Amazon, Wayfair) as well as Marketing/ Retail Media leaders at key partners such as FEI, Wayfair, Amazon, Home Depot & Lowe’s.
Key Capabilities/Qualifications Influential Leadership
- Collaborates with, influences, and directs associates across all functions to drive results
- Facilitates breakthroughs through integrating diverse perspectives and seeking common ground or acceptable alternatives
- Effectively manages through conflict and is willing to make tough decisions
- Inspirationally and concisely communicates across all functions within different settings (i.e. 1-1, large group)
Manages Change & Ambiguity
- Comfortable deciding and acting with an 80% solution
- Utilizes multiple and diverse sources to make sound decisions
- Calm and productive when leading the business through change
- Situationally adapts personal and interpersonal leadership behaviors
Strategic Mindset
- Anticipates future industry and disruptor trends and consequences and plans accordingly
- Develops coherent, innovative growth strategies while effectively managing cost controls
- Applies customer needs into strategies
Analytical & Financial Acumen
- Desires and applies customer insights to inform strategies and actions
- Understands and applies financial, analytical, and economic data and knowledge to inform business plans
- Articulately and concisely speaks to the financial state of their business
Organizational Savvy
- Provides timely information to associates throughout the business
- Displays consideration for the impact a decision has across all functions
- Navigates through organizational complexities to drive results
Talent & Culture
- Embodies and inspires others to behave according to the mission, guiding principles, and cultural beliefs
- Effectively attracts, selects, develops, and retains top talent
Specific Responsibilities - Lead a team of eCommerce marketing professionals to deliver a world class online experience to 3P eCommerce customers and the end consumer. Establish and achieve KPIs/OKRs to track value delivery include 3P eCommerce sales.
- Account Management Team – Amazon & Wayfair
- Digital Merchant Team
- Marketing Team
- Syndication Team
- E Control/Brand Protection Team
- Deliver top and bottom-line financial plan commitments for Amazon and Wayfair
- Develop playbook for launch and optimize 3P eCommerce performance in North America, partnering with the Global COE for best practice sharing
- Manage merchandising content optimization and web analytics to drive growth and customer satisfaction
- Drive merchandising operations improvements to streamline syndication process and increase speed to market
- Develop, execute, and continually optimize marketing initiatives with 3P eComm partners including new item launches, ongoing promotional activities, and traffic driving investments. Accountable to ensure test and learn methodology, partnering with Performance Marketing COE.
- Accountable for all eControl strategy and execution
- Accountable for Authorized eTailer program
- Actively participate in seminars, professional organization meetings, etc. to stay abreast of new marketing concepts and developments
Skills/Requirements - Bachelor's degree with a record of high achievement
- At least 5 years of experience in E-Commerce/marketing
- At least 5 years direct experience in digital marketing, including but not limited to Retail Media Networks
- Ability to thrive in a matrix organization
- Demonstrated team management, communication and presentation skills
- Demonstrated history of success in high accountability, results oriented organization and the business perspective and acumen to continue to advance
- Excellent analytical and project management skills
- Demonstrable experience in designing and implementing successful digital marketing campaigns
Preferred - MBA or Master Degree in related field
- eCommerce or Digital Marketing experience with a branded manufacturer
- Experience with eControl, Brand Protection strategies & enforcement
We will consider applicants requiring sponsorship for this opportunity. The salary range for this position is $182,150 - $239,050. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. In addition, this position is eligible for a performance bonus/variable incentive compensation. Available benefits include medical, dental, vision & 401k.
Why Work at Kohler Co.? Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen.So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!
- Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies. On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth!
About Us Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.We invite you to learn more about our culture and company at .
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact
[email protected] . Kohler Co. is an equal opportunity/affirmative action employer.
We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .
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