Director, Analytics & Insights, Personal Care
Location
Stamford, CT | United States
Job description
Description
Position at Conair LLC
Job Title: Director, Analytics & Insights, PCA
Location: Stamford - CT (Hybrid)
Job Description: We are in search of a dedicated, strategic-minded, and highly analytical Director of Analytics & Insights to join our team at Conair. In this role, you will play a crucial part in providing valuable consumer and market insights to drive strategic decisions and optimize the performance of our products in the marketplace.
Key Responsibilities: As the Director of Analytics & Insights at Conair, Personal Care your primary responsibilities will include:
- Lead the Personal Care division's Analytics & Insights function, integrating a "consumer-driven" approach across the brand, from product development to marketing plan activation to in-market performance tracking.
- Provide actionable insights and recommendations using data from platforms such as IRI, Nielsen, NPD (both syndicated and consumer), DOMO, JDA (ProSpace), and other relevant systems to guide go-to-market plans and assess the performance of new product launches.
- Lead the Category Management team developing strategies for key retail accounts to maximize brand visibility. Conduct analysis using internal shipment information, syndicated data, and account point of sale (POS) data.
- Generate and analyze Consumer & Shopper Insights to inform decisions related to new product development, brand communication, packaging, creative assets, and marketing optimization.
- Collaborate closely with Product Development, Marketing, and Sales on insights related to new product development, marketing communication, and new item introductions to drive business growth.
- Standardize data and reporting across the division, assisting in database maintenance and development for faster access to accurate information.
Competencies/Requirements: To excel in this role, you should possess the following competencies and meet the requirements:
- Strong analytical skills with technical knowledge of main syndicated data platforms and key consumer research methodologies.
- Proven ability to craft actionable insights and stories from large datasets, demonstrating expertise in business analysis.
- Experience working with product development and marketing teams to define learning and validation plans for new products and creative assets.
- Strong strategic thinking and excellent communication skills to convey complex data and insights effectively.
- Ability to incorporate company and customer objectives into highly actionable, analysis-based recommended courses of action.
- Track record of managing, coaching, and developing teams.
Qualifications: - Bachelor's Degree
- 10+ years of Consumer, Shopper Insights, Shopper Behavior, and/or Category Management Experience required.
- Experience working with syndicated services (NPD, Nielsen, IRI) is necessary.
- Experience with both qualitative and quantitative consumer research methodologies.
- Experience in consumer product goods preferred.
- Knowledge of Web/eCommerce analytics (e.g., Google Analytics) is a plus.
- Willingness to travel as needed to fulfill job responsibilities.
Join Conair and contribute to shaping our product, marketing, and go-to-market strategies. If you are a dynamic, data-driven professional with a passion for serving consumers with compelling product offerings, we invite you to apply and make a meaningful impact on our brand's success. Conair is an equal opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees.
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