Sam Houston State University
Location
Huntsville, TX | United States
Job description
Requisition: 202300443S
Occupational Category (Staff Positions Only): Professional
Hiring Salary: Monthly-Staff
Department: IMC Athletics External Engagement
General Requirements:
Bachelor's degree in Business, Marketing, Management, Communications, Public Relations, Sports Management, or a related field. Four years of experience in Athletics Marketing and Promotions, Fan Engagement, or relevant professional experience in collegiate or professional athletics. One year of supervisory experience with full-time employees and Division I Athletics experience is desirable. A combination of education, experience, and training that would produce the required knowledge and abilities would be considered.
Nature & Purpose of Position/Usual Duties:
Collaborates with the Assistant Vice President of Marketing and Branding to plan, organize, and direct the day-to-day operations of the Athletics Marketing through Sam Houston State University's ( SHSU ) Integrated Marketing Communications ( IMC ) Division. Performs highly complex managerial work, providing strategic direction and guidance for the department's marketing, promotions, and ticketing programs.
Primary Responsibilities (Staff Positions Only):
Develops and implements comprehensive marketing plans for the Department of Athletics through Integrated Marketing Communications ( IMC ) – Athletics External Engagement to enhance marketing, promotional, fan experience, and sales efforts while fostering innovative and collaborative efforts to engage students, staff, alumni, supporters and prospective fans. Develops, manages, and executes comprehensive marketing plans for fan engagement to increase awareness, attendance, and revenue. Works collaboratively with ticketing operations on sales plans for the season, single game, and group sales. Coordinates promotions between athletics marketing, ticketing, Van Wagner College, and sports teams. Works closely and collaboratively with campus partners for student, faculty, and staff engagement for home athletics events and promotions. Oversees digital advertising, communication (Paciolan), and department and team social media strategies to engage fans and students to build the Bearkat Athletics brand. Prepares and executes detailed game scripts and presentations to direct music, video content, public address, spirit, band, on-field promotions, and other resources to create a high-quality fan experience. Oversees community outreach and grassroots engagement efforts to generate excitement for Bearkat Athletics. Oversees compliance with policies and procedures. Works closely with the Integrated Marketing team, athletics, and the Office of the President to ensure and integrated university marketing approach. Performs other related duties as assigned.
About Sam Houston State University
About Sam Houston State University For more than 140 years, Sam Houston State University has been preparing students for meaningful lives of achievement. Its motto, "The measure of a Life is its Service," resonates among its 22,000 students, eight colleges and well beyond its historical roots through research, creative endeavors, service learning, volunteering and more. SHSU is an inclusive institution whose mission is to provide high quality education, scholarship, and service to students. With over 90 bachelor degrees, 50 master’s, and 11 doctoral programs—including the nation’s first Ph.D. in forensic science, SHSU provides an exceptional college experience for every student: traditional or non-traditional; first generation; international; or online. Service to self and others is paramount at SHSU and reflected in all university organizations and programs. In fact, the university was named to USA Today’s Top 50 in the U.S. for “commitment to civic engagement and global awareness,” in addition to being classified a "Community Engaged Campus" by the Carnegie Commission on Higher Education. This honor, bestowed to only 311 public institutions nationwide, acknowledges th ... e university's significant commitment to service. Sam Houston State University has a small town feel with large scale opportunities. Located in the Piney Woods region of East Texas, Huntsville provides area residents with a sense of community and belonging, although just an hour drive north of Houston. SHSU is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an "at will" employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code § 51.215. SHSU is committed to promoting a campus culture that embraces diversity and inclusion. The University acknowledges and values our responsibility to cultivate an equitable and inclusive environment where students, faculty, staff, and community recognize the benefits of collaboration and mutual respect through diverse identities and experiences. Member The Texas State University System
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