Sr Vice President & Chief Marketing Officer
Presbyterian Villages of Michigan
Location
Southfield, MI | United States
Job description
Presbyterian Villages of Michigan, a faith-based, premier nonprofit organization providing senior housing and services in Michigan, has a great opportunity to join our executive leadership team as the Sr. Vice President and Chief Marketing Officer. We invite you to help us create new possibilities for quality living for the seniors we serve.
The Senior Vice President & Chief Marketing Officer (SVPCMO) provides vision, leadership and management with primary emphasis on sales and marketing across all system-wide product lines and a secondary emphasis on public relations, communications and government relations. The SVPCMO is responsible for planning, organizing, implementing and evaluating all sales, marketing, public relations and government affairs functions This position provides visibility and serves as a spokesperson for PVM, maintains a high professional profile and visibility in the community, and will build collaborative partnerships and relationships in the community to further PVM’s mission. The Sales and Marketing Department reports to the SVPCMO.
In addition to great residents to serve through dynamic sales and marketing efforts, diverse communities to engage, and a dedicated team to lead, the organization offers competitive compensation; attractive health benefits package, including employer cost share and medical benefits beginning on 1 st day; generous and immediate Paid Time Off, Paid holidays, and a Retirement Savings Plan with immediate contribution opportunities, immediate vesting, and an employer match after 1 year.
To review the complete job description, upload resume, complete application, and learn more about our organization, visit today.
Equal opportunity employer committed to diversity, equity, inclusion and justice.
Essential Duties
- Leads the system-wide sales and marketing functions for all communities, programs and services; including supervision of the sales and marketing department with the expectation of attaining consistently high levels of occupancies, enrollments and utilization of programs/services.
- Leads the system-wide advertising initiatives across numerous vehicles aimed at appealing to diverse audiences.
- Works in close coordination with PVM’s Facilities Advancement Department in assessing overall market conditions, including determining product demand, product type, competitive positioning, pricing and feasibility.
- Manage advocacy, government and public relations activities including overseeing professional consulting resources, if any are retained.
- Monitor all state and federal legislative issues as it relates to the senior living and aging services field.
- Participate in coalitions/collaborations and work with other organizations and individuals to reach common goals.
- Serve as the public relations and crisis communication executive. Prepare and distribute press statements, media releases, public service announcements, and media activities as it relates to the organization. This includes social media, website, annual reports, and other written publications, such as PVM Outlook, and Highlights.
- Coordinate press conferences/media coverage for PVM activities, events, and announcements.
- Represent PVM with select local, regional, state and national organizations.
- Develop relationships with local, regional, state and federal officials to further advocacy efforts for seniors and aging related causes.
- Serve as key coordinator in social media, letter campaigns and other mobilizing advocacy efforts for seniors.
- Attend and participate in all appropriate professional meetings and development opportunities in order to keep informed on current information and strengthen skills.
- Follow established policies and procedures including but not limited to: • Presbyterian Village employment policies and procedures
- Departmental policies and procedures
- Safety policies and procedures
- Federal, state and local regulations
- Other duties as assigned.
Education: Graduate degree preferable in relevant fields that may include marketing, management, administration, business, aging services/gerontology, public relations, social work, healthcare. Undergraduate degree required.
Experience:
- Ten or more years in an executive role with a combination diverse responsibilities, including: sales, marketing, advocacy, government relations, public relations, and communications.
- Must have extensive experience in sales and marketing.
- Must have experience with diverse stakeholders publications and with various forms of social media.
- Preferred experiences in public relations, government relations and communications.
Computer Skills
- Must have high level of PC literacy particularly in general file manipulation and the Microsoft suite of productivity products.
Certificates & Licenses
- Valid Driver’s License & Reliable Transportation
PHYSICAL DEMANDS
- Lift/Carry 10 lbs or less
WORK ENVIRONMENT
- Will work in normal office environment.
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