Location
Batavia, IL | United States
Job description
SEM Specialist
Direct Hire Hybrid- 3 days on-site/2 days WFH in the Far Western Suburbs Salary + Benefits Our client, located in the Far Western Suburbs is looking for an SEM Specialist. This person will strategize, execute, manage, analyze and report on a range of digital marketing campaigns and projects involving MAINLY PPC Ads with some SEO, and Remarketing. This person must be comfortable working with various departments throughout the company to meet common goals. Lastly, they need to report on and present performance results to company stakeholders.
Responsibilities:
- Help strategize and execute pay-per-click, display, and potentially social media marketing campaigns
- Work with the VP of Marketing Strategy to ensure PPC strategies and campaigns align with company goals.
- Build and manage PPC campaigns in Google AdWords and Microsoft Advertising that target buyers in key B2B markets and industries. Must also manage any additional PPC platforms we may implement in the future such as YouTube, LinkedIn, Facebook, etc.
- Manage PPC bids and spend to the approved annual budget.
- Continually analyze all PPC campaigns to ensure goals are being met, learnings are being reported and testing opportunities are identified.
- Provide recommendations for optimizations including those that pertain to ad copy, ad assets, landing pages, keywords, campaign structure, ad groups, bidding strategies, targeting and audiences.
- Perform keyword research and analysis as needed to support marketing initiatives such as product development and content creation.
- Regular weekly/monthly reporting and communication on the status of campaigns, competition, new initiatives, budget pacing, and performance results.
- Prepare SEO site audits detailing on-site, off-site, technical, and content optimizations needed that adhere to SEO best practices.
- Maintain and manage Google shopping feeds in the Google Merchant Center.
- Monitor core competitors for changes in strategies, pricing, and ad messaging.
Requirements:
- Bachelor's Degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience managing PPC programs.
- Must have working knowledge of Google Ads, Microsoft Ads, and Google Analytics to be considered.
- Experience strategizing PPC campaigns built with various goals in mind including sales, new customer acquisition, lead gen, and awareness.
- Strong knowledge of digital marketing specifically PPC, with some SEO fundamentals
- Knowledge of digital marketing platforms such as Google AdWords, Microsoft Advertising, Google Merchant Center, Google Tag Manager, Google Analytics, Google Search Console, Moz and SEMrush.
- Ability to update conversion tracking tags in Google Tag Manager
- Proficiency in Microsoft Excel
- Experience with A/B and multivariate testing experiments
- Google AdWords and Google Analytics certifications a plus
- Ability to effectively collaborate with other departments, company leadership, team members, partners, and freelancers.
Our client offers a competitive salary, paid time off, health and life insurance, and 401K with employer match.
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About Digital People
Digital People is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Digital People is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.
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