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Location

Austin, TX | United States

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Job description

Digital Marketing Manager - Cybersecurity Industry

We're seeking a skilled Digital Marketing Manager with a strong background in B2B marketing within the OT cybersecurity sector. This role is tailored for individuals who are passionate about cybersecurity and find the industrial and defense sectors particularly engaging. As we scale our tech startup in the cybersecurity domain, we're looking for someone who can take the reins of our marketing efforts with enthusiasm and expertise.

Responsibilities:

Generate marketing qualified leads (MQLs) through exceptional writing skills, extensive digital marketing experience, and a keen visual eye.
Produce compelling content covering the entire marketing funnel, from attention-grabbing pieces to highly technical documents.
Oversee and manage materials and copy across our digital domain, including the website, collateral, and partner documents.
Work closely with the CEO to develop and execute marketing strategies aligned with company goals.

Key Responsibilities:

Regularly publish engaging blogs on relevant OT cybersecurity topics.
Develop and distribute marketing materials across various channels.
Implement and refine SEO strategies to enhance online visibility.
Analyze website traffic and user behavior to identify optimization opportunities.
Create and optimize web pages to improve conversion rates.
Manage social media content to promote company initiatives and partnerships.
Collaborate with cross-functional teams to ensure cohesive marketing strategies.

Day-to-Day Expectations:

Generate top-funnel content to attract potential customers.
Craft detailed, technical content showcasing our unique value proposition.
Produce newsletters and campaigns for company and partner engagement.
Monitor website performance and make necessary adjustments for optimization.
Analyze marketing campaign performance to continually refine strategies.

Requirements:

Minimum five years of B2B digital marketing experience, preferably in OT cybersecurity.
Exceptional writing skills and ability to produce engaging content.
Proficiency in graphic design tools like Figma, Adobe Illustrator, and Adobe Photoshop.
Expertise in SEO, content marketing, lead generation, and A/B testing.
Experience with Hubspot and analytics tools like Heap Analytics.
Excellent communication skills and ability to work independently.

Location:

Fully remote position (U.S. only) reporting to our team in Austin, TX.

Salary:

$91,000 - $113,400, commensurate with experience and location.

Benefits:

401(k) with company match
Unlimited paid time off
Parental leave
Flexible work schedule
Health, dental, vision, life, and disability insurance
Health savings account

Join our team and contribute to the growth of our innovative cybersecurity startup. Apply now to embark on an exciting journey with us!
Employment Type: Full-Time
Salary: $ 91,000.00 113,400.00 Per Year

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Job tags

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Salary