Sr. Account Executive, South-Central

Location

Central, LA | United States

Job description

Position

TAG Heuer:

The Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool, free-minded spirit to think ahead. TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, confident people who are connected to the future.

Our slogan #DontCrackUnderPressure is more than a claim - it is a mindset that illustrates the unique culture of TAG Heuer.

POSITION SUMMARY:
The TAG Heuer Sr. Account Executive is responsible for the development of their key National retailer wholesale business in a defined area by building long-term relationships with retailers and distributors. The Sr. Account Executive will be responsible for achieving sales targets, ensure the company's products are delivered on time, on budget, and up to the client's standard with a focus on sell-out achievement to reach sell-in objectives.

MAIN RESPONSIBILITIES:

Business Development:

• Develop and implement a plan to achieve sales targets (sell-in and sell-out)
  Work with other Account Executives, Key Account Manager peers, and Regional Director to achieve shared goals while maintaining brand standards at all times.
• Stay connected to the competitive landscape, market trends, and broader economy to find opportunities and threats and propose new projects
• Review and optimize brand distribution and recommend account or POS openings and closures
• Track and analyze business performance (sales by door, product collection, turnover, market share) and adjust sales and marketing actions accordingly
• Ensure compliance with retailer use of Warranty Activation System (WAS). Objective of 100% completion rate for all watch products sold
• Collect and share internally the feedback from retailers, consumers, and competitors with regards to sales, products, and marketing activity

Sales:

• Build strong relationships with customers at all levels – owners, general managers, store managers, and retail staff to drive sell out in all doors
• Lead commercial negotiations to define sales objectives with the customer and negotiate volumes, space and investments
• Regularly visit points of sale to keep TAG Heuer top of mind and provide support and outstanding customer service.
• Ensure smooth and efficient cash collection, in collaboration with the finance team
• Implement, track, report on, and reconcile impactful incentive programs for sales associates
• Implement commercial policies to ensure that all activities are aligned with local regulations and corporate standards.

Marketing:

• Implement an outstanding co-op marketing plan with each retailer/distributor, in partnership with the marketing teams and in line with the brand strategy and guidelines
• Identify and propose opportunities for events, window/shop animations or advertising to promote the brand awareness and drive consumers to the POS

Profile

Visual Merchandising:

• Ensure optimal and efficient brand expression at the POS by supporting customers in implementing merchandising plan-o-grams, windows, displays, trade accessories, furniture, catalogues, etc.
• Regularly check the state of POS material and fix/replace as needed to maintain brand environment consistent with merchandising standards including the use of all proper functioning elements (lights, digital devices, display pieces, current visual assets)
• Identify and secure opportunities to improve space and visual presentation in the store.

Assortment / Inventory Management:

• Consult with each retailer to define product assortments based on store trends, customer base, commercial objectives, and brand strategy
• Implement an efficient order/replenishment process with each customer
• Regularly assess stock situation at POS to ensure inventory requirements are met (no overstock, availability of bestsellers, etc.)
• Propose solutions to address identified risks and issues (aging inventory, slow movers, overstock)
• Lead all aspects of and supervise retailer stock with current brand product assortment, aligning inventory levels to sell-out performance and stock rotation goals. Sell-in, sell-out, and stock level should correlate for all stores

Training & Product Knowledge:

• Share product knowledge and information on the brand and convey the passion for TAG Heuer to turn all sales associates into dedicated brand ambassadors
• Implement the corporate training strategy in every POS (online learning, POS modules, classroom trainings)
• Regularly deliver in-store trainings to improve brand and product knowledge, and ensure accurate launch of novelties
• Partner with Training Manager to establish global Key Account objective, including local and virtual training sessions, enrollment and completion targets, and reporting

Additional information

KNOWLEDGE, SKILLS & ABILITIES

• At least 10 years of previous wholesale sell-in and sell-through experience or retail equivalent experience
• 75% of Travel- South Central Market (VA/NC/SC/GA/TN)
• Hybrid Position
• Bachelor’s degree or equivalent experience preferred
• Run multiple tasks and priorities simultaneously with good attention to detail and follow through
• Entrepreneurial spirit: Self-reliant, independent, self-initiating work habits with minimal direction for routine activities
• Analyzing data and market trends
• Sales training and presentation experience helpful
• Professional communication including courteous, timely and situationally appropriate correspondence with customers and co-workers
• MS Office – Word, Excel, PowerPoint
• Creativity to develop new ways of achieving business objectives
• Travel to the customer accounts

Job tags

Salary