ERP Product Marketing Manager - QuickBooks Migrations

Location

Kirkland, WA | United States

Job description

Acumatica is a company on a mission. We are a leading innovator in cloud ERP with customers located around the world. But don’t take our word for it—read what analysts like G2 and Info-Tech have to say about us.

Acumatica is a leading provider of cloud business management software that empowers small and mid-size businesses to unlock their potential and drive growth. Built on the world’s best cloud and mobile technology and a unique customer-centric licensing model, Acumatica delivers a suite of fully integrated business management applications, such as Financials, Distribution, and CRM on a robust and flexible platform. In an interconnected world, Acumatica enables customers to take full control of their businesses, play to their organizations’ unique strengths, and support their clients by following them anywhere on any device.

Acumatica’s culture is casual and high-energy. We are passionate about our product and our mission, and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Acumatica offers exceptional professional and financial growth potential.

Acumatica's rapidly growing product marketing team is looking for a strategic Product Marketer with proven experience in ERP with an emphasis on QuickBooks migrations in the SMB market. You'll help us deliver compelling and differentiated messages, position us effectively in the market, and help us hit it out of the park with our business goals. We will only consider candidates with demonstrable ERP experience converting QB prospects into customers. This role is a full-time opportunity with Acumatica's Product Marketing team.

Primary Responsibilities:

Messaging and Positioning

• Translate functionality and benefits into compelling marketing messages for existing QB customers. Develop all external product positioning and messaging for prospects and customers that differentiates Acumatica in the market.

Product Direction

Partner with Product Management to understand the product strategy and drive the product roadmap to maximize QB conversions. 

Thought Leadership

• This critical role will align Acumatica’s migration initiatives with the larger sales and marketing organization to support Acumatica’s heightened position in the SMB market. You will work directly with sales to deliver compelling and differentiated messages and help us hit it out of the park with our business goals.
• Support PR and analyst activities—including events, trade shows, webinars, and white papers.

Marketing enablement

• Be QB prospects' product and market expert, providing messaging and support to all marketing functions, such as Demand Generation, PR, AR, Communications, and Web. 

Sales Enablement

• Enable a growing Acumatica sales team with QB messaging, sales plays, cheat sheets, FAQs, 1-sheeters, success stories, presentations, competitive intel, and more. 
• Develop sales tools for internal readiness.

Competitive Intelligence

• Stay informed of market trends and competitive developments and create relevant competitive positioning documents and battle cards to maximize QB migrations to Acumatica.

Align with Internal Stakeholders

• Closely collaborate with members in marketing and sales on our QB conversion strategies.

Requirements

• This role requires 5+ years of demonstrable experience working with ERP software with an emphasis on QuickBooks migrations.
• A robust knowledgebase of ERP and triggers for QB customers to migrate to an ERP solution would be a huge plus.
• Skilled in gathering information from multiple stakeholders and data sources to synthesize and deliver robust messaging and positioning materials.
• Results-oriented with strong time management skills, capable of performing well in a fast-paced environment, and highly organized to manage multiple projects with tight deadlines effectively.
• Obsessed with showcasing Product Marketing value to the business.
• A sense of humor, tenacity, and grace under pressure =)
• Familiarity with strategic alliances or partner management is a plus.

Acumatica is an Affirmative Action and Equal Opportunity Employer/Veterans/Disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please e-mail [email protected]. This email is created exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails sent for this purpose will be returned. Emails sent for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

For this role, the salary range is 110,000-125,000 annually. This range represents the low and high end of the salary range for this job and may vary based on location. The actual salary offer will carefully consider a wide range of factors, including skills, qualifications, experience and other relevant elements.

At Acumatica, certain roles are eligible for additional rewards, including annual bonus and stock. These awards are allocated based on individual performance. In addition, certain roles also have the opportunity to earn sales incentives based on revenue or utilization, depending on the terms of the plan and the employee’s role.

Benefits/perks listed here may vary depending on the nature of your employment with Acumatica and the country where you work. US-based employees gain access to healthcare benefits (medical, dental and vision insurance for you and your dependents), employer paid Short-term/Long-term Disability and Basic life insurance, 401(k) plan and company match and PTO, among others.

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