Digital marketing strategist
Location
Coeur D Alene, ID | United States
Job description
Digital Marketing Strategist - Job Description
Since 1979 ROW Adventures has provided life-changing travel experiences that have a positive impact on our guests, our staff, and the people and places we visit.
Our mission is “ Sharing Nature – Enriching Lives ” and we seek to preserve the places we visit and through our trips, create advocates for the continued conservation of these resources. Our hope is to hire people that share these values. As a family-run business we value community, a healthy, supportive workplace, diversity and taking care of each other.
Position Overview:
We are looking for a highly motivated and experienced Digital Marketing Strategist to join our Marketing team. The Digital Marketing Strategist will be responsible for developing and implementing digital marketing strategies that align with the company's goals and objectives. The successful candidate will be responsible for developing and implementing digital marketing campaigns that drive traffic, engagement, and leads. The candidate will also maintain content on the company’s websites, in alignment with brand and business objectives, utilizing analytics tools and information to drive decisions.
The ideal candidate will have experience in the outdoor or adventure travel industry, be passionate about outdoor recreation, conservation and stewardship, and excited and motivated by our mission of Sharing Nature - Enriching Lives. The ideal candidate will bring technical marketing experience and with an understanding of the connection between the technical components of this position and how it relates to achieving our overall business mission, while supporting our company values.
Qualifications:
- Bachelor’s degree in Marketing, Business or related field.
- Experience in a marketing or digital marketing role, preferably in the outdoor industry.
- Experience or familiarity with DEIJ marketing strategies.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Basic HTMS, CSS, CRM skills.
- Self-motivated and driven worker who has the ability to work both independently and as part of a dynamic team.
- Ability and desire to collaborate effectively with a wide range of team members, including colleagues and industry partners with varying professional backgrounds and specialties.
- Relentless problem-solving skills and the ability to assess and resolve complex challenges for varied business needs.
- Ability to work across multiple projects at once in a fast-paced and self-driven environment.
- Ability to focus and work under pressure during tight deadlines with professionalism.
- Ability to create professional-looking documents and presentations coupled with strong presentation and speaking skills.
- In-depth knowledge of brand & product marketing, multi-channel marketing, digital marketing and related technologies.
- Knowledge of SEO best practices, and ability to implement that knowledge to maximizing online visibility and lead generation.
- In-depth knowledge of and experience with Google web analytic tools: Google Search Console, Google Analytics, Google Keyword Planner.
- Ability to analyze results and implement recommendations and strategies based on data, industry trends and understanding of business needs and goals.
- Willingness and ability to travel (1-2 times per quarter)
Responsibilities:
- Manage and maintain numerous Google Business listings with accurate information, regular updates and interactions, with the intent to drive traffic and leads.
- Ownership of the reivew management process; oversee the company review acquisition, response, and utilization process with the goal to drive brand awareness, lead generation and support company goals.
- Maintain website content across multiple sites, utilizing CMS (Drupal) editing tools, SEO best practices, and industry knowledge and trends.
- Develop SEO strategies to improve organic search rankings. Regular SEO reporting, website integrations, content recommendations based on google keyword research, Google Search Console, Google Analytics, and other supporting SEO tools.
- Execute SEO strategies and on-page optimizations, stay updated on SEO best practices and trends, specifically within the outdoor and travel industry.
- Administer website/CMS integrations into CRM system in partnership with marketing team, sales and customer service teams.
- Administer LiveChat CMS and CRM integration.
- Administer Google Suite of Tools: Google Analytics, Google Search Console, Google Keyword Planner, Google Ads.
- Analytic review and recommendations for digital marketing project direction based on research, analytics review, industry knowledge, digital best practices, collaboration with leadership and sales teams, and established company goals.
- Assist in maintenance of CRM database (ROAM), maintaining data accuracy, and integrations with other marketing tools, in support of marketing campaigns or projects.
- Collaborate with Director of Marketing and Web Developer to ensure the website's technical infrastructure is user friendly, SEO-friendly.
- Partner with the marketing team to develop and execute a content strategy aligned with SEO goals, covering product descriptions, blog posts, and other relevant content.
- Keep abreast of digital marketing industry updates and changes, as well as outdoor and travel industry updates and trends.
- Support domain registration, tracking and renewals.
- Support domain hosting, and domain records in partnership with the Director of Marketing and Web Developer.
- Monitor email deliveribility, and support Google workspace administration as needed.
- Monitor marketing team generic email, respond as needed or appropriate, communicate with marketing, sales and leaders to determine proper response or communication.
- Provide support as needed for other marketing initiatives, including social media management, email marketing, content creation, or as needs arise.
Compensation & Benefits:
- Compensation: $45,000 (remote/hybrid) - $50,000 (CDA based) + DOE
- Employment Term: Full time, Remote Possible (Pacific Standard or Mountain Time Zone preferred)
- Schedule: Generally M-F, 8am-5pm PST with some nights and weekends required
- Retirement Plan: 401K retirement savings plan including employer match of 100% of first 3% deferred salary and 50% match of the next 2%
- FSA: Flexible spending account (medical & daycare)
- Insurance: Medical insurance
- Time Off: Paid vacation & sick pay
- Travel Perks: Free or discounted tour space available to family and friends per established guidelines.
- Other Perks : Travel opportunities, professional development opportunities, and access to industry pro deals, and more.
- Coeur d’Alene, Idaho Office: Located in the vibrant downtown just a five-minute walk to the lake and hiking.
Work Environment & Physical Demands:
This position is primarily in a clerical, office setting and this role routinely uses standard office equipment including, but not limited to computers and telephones, and may occasionally travel 1-2x a year on ROW/Adventure Unbound trips, retreats and/or training.
The above statements are not intended to encompass all functions and qualifications of the position. Rather, they are intended to provide a general framework of the requirements of the position. Job incumbents may be required to perform other functions not specifically addressed in this description.
Conditions of Employment:
This position will be located at our Coeur d’Alene, Idaho headquarters. We are open to remote applicants, with the ability to travel to Coeur d’Alene quarterly, preference will be give to candidates who reside in the Pacific or Mountain time-zones.
The ROW Family of Companies is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, color, religion, creed, sex, sexual orientation, transgender status, gender identity, gender expression, pregnancy, marital status, national origin, ancestry, age, status as an officer or enlisted members of the military forces, veteran status, disability, genetic information or any other protected characteristic applicable under federal, state, and local laws. Applicants with a disability that need assistance applying for a position may contact [email protected].
Learn more at ROW Adventures * Sea Kayak Adventures * Adventure Unbound * Cuba Unbound * ROW Adventure Center
If you are a strategic thinker with a passion for driving digital marketing success, and love the outdoor and travel industry, we invite you to apply by submitting your resume and a cover letter detailing your relevant experience.
Apply Now
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