Digital Account Executive
Location
Seattle, WA | United States
Job description
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Who We Are:
At Bonneville International, our purpose is to build up, connect, inform, and celebrate communities and families in the markets we serve. As an integrated media company, we provide content, advertising, and digital marketing solutions across 23 radio stations in Denver, Phoenix, Sacramento, Salt Lake City, San Francisco, and Seattle, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. We are responsible for lifting and inspiring with respect and giving voice to all the communities and clients we serve.
We believe that empowering our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration. A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities. We’re proud of our history and we want talented people to join us as we continue to grow!
To learn more about Bonneville and how our local media matters, visit:
Position Overview:
Bonneville Seattle has an immediate opening for a dynamic Digital Account Executive . The Digital Account Executive is responsible for driving digital advertising revenues by working collaboratively with the Digital Sales team on consultative, data-driven sales of digital advertising solutions to new and existing clients. In this role, you will be required to develop digital campaigns from effective pre-sale customer needs analyses to campaign launch, campaign reporting, retention & upselling. We are looking for someone that can aggressively prospect, qualify targets, configure digital solutions, and close five to six-figure programs. Bonneville’s solution-based approach and depth of digital products requires that this Digital Account Executive possess a deep understanding of the entire digital advertising landscape. The ideal candidate should be well-versed in programmatic display and video advertising, e-mail marketing, social and content marketing, SEM, as well as analytical, organized, solution-minded, and customer-centric.
The Digital Account Executive will interact with Advertising Operations, and/or Sales teams to ensure seamless digital campaign execution, providing a high-level of client service support. This person will be a key contributor to the digital revenue organization by supporting digital sales efforts centrally and/or locally with the digital revenue operations.
Note: Work configurations are subject to change based on business needs and at company discretion.
- This position represents Seattle brands with the option for hybrid/remote work that requires the employee to regularly be able to participate in weekly meetings. Specific hybrid/remote work will be determined based on qualifications.
What You Will Do:
Primary job duties will include, but are not limited to:
- Ability to “hunt” – search for and develop new digital business and grow existing digital business
- Demonstrate expertise of selling digital advertising products including digital display ads, SEO, SEM, paid media, social media, mobile, programmatic, IP targeting, OTT/CTV, e-mail, mobile advertising and website landing page development
- Prospect and identify marketing revenue opportunities, secure meetings with high-level decision makers and influencers, create broadcast and digital sales packages, present to clients, and close the sale.
- Create holistic digital marketing solutions with the ability to manipulate and calculate pricing structures utilizing CPM (cost per thousand) and CPC (cost per click).
- Create fully integrated marketing campaigns to deliver strong ROI for clients utilizing both traditional radio and digital extension.
- Collaborate and work with Account Manager team.
- Meet and exceed individual quarterly and annual budgets.
- Fully participate in CRM (Client Relationship Management) system.
- Participate in training to enhance professional skills and overall understanding of new and evolving media.
Skills and Experience We Are Looking For:
- 1-4 years of inside sales/outside sales
- Proven track record of success in a sales role, particularly with direct, new business relationships.
- Passion for professional excellence and integrity with a positive attitude and contagious enthusiasm.
- Demonstrated ability to strategically prospect new business, overcome objections, and have courage to ask again.
- Proven experience in selling digital marketing solutions to clients across multiple business verticals.
- Proven knowledge of third-party digital solutions as well as rich media technologies, including PPC, impression and click through tracking pixels.
- Experience customizing fully integrated, multi-channel digital marketing campaigns, attribution models & ROI calculations.
- Ability to organize, analyze, and interpret statistical data and draw conclusions from finding and follow-through.
- Ability and willingness to resolve unexpected problems and be flexible to perform unscheduled assignments.
- A high level of proficiency with computers, software, and new technologies.
Physical Demands:
- Receive, process, and maintain information through oral and/or written communication effectively.
- Manual dexterity and fine motor skills to operate computer keys and general office equipment. Ability to work on a computer for prolonged periods of time.
- Sit and/or stand for extended periods of time.
- Valid driver’s license and clean driving record.
Compensation Range:
This is a 100% commissioned role, with an initial temporary minimum commission guarantee.
What We Offer You: Check Out Our Bonneville Benefits!
Employees at Bonneville can enjoy a broad offering of benefits, including:
- Robust, affordable medical, dental and vision coverage with no wait period for enrollment
- 401(k) with Company match and Employer Discretionary Retirement Contribution (EDRC), both fully vested from day one
- Paid leave for new parents under our Medical Maternity (8 weeks) and Parental Leave (8 weeks) benefits
- Opportunities to apply for tuition reimbursement
- Paid time off for vacation (120 hours accrued per year) and sick leave (80 hours accrued per year) in addition to 12 paid company holidays
- Paid time off for volunteering (40 hours per year)
- Employer-funded retirement account, fully vested from day one
- Employee Assistance Program (EAP) services
- Access to an entire team of free financial planners
- Matches on contributions to charitable organizations after one year of service
- Continuous growth and development opportunities
- Dynamic team culture that values teamwork, having fun, and collaboration
Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.
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