Vice President, Cardiac Marketing
Location
Hayward, CA | United States
Job description
Pulse Biosciences (Nasdaq: PLSE) is a novel bioelectric medicine company committed to health innovation that has the potential to improve the quality of life for patients. The Company’s proprietary Nanosecond Pulsed Field Ablation (nsPFA) technology delivers nano-second pulses of electrical energy to non-thermally clear cells while sparing adjacent non-cellular tissue. The Company is actively pursuing the development of its nsPFA technology for use in electrophysiology and the treatment of atrial fibrillation. Visit pulsebiosciences.com to learn more.
At Pulse, we: - Exist to make a positive difference in the lives of patients, physicians, healthcare providers, shareholders and our Pulse Biosciences team members.
- Take pride in hiring the best and brightest minds to our world-class company.
- Are individuals who are creative, forward-thinking, and who approach challenges with an innovative attitude that will excel in our culture.
About the Role As the Vice President, Cardiac Marketing you will be reporting into the Chief Strategy Officer. You will be responsible for overseeing the overall marketing function including product marketing, assessment of existing and potential markets, development of KOL relationships, identification of product requirements, evaluation of pricing strategies, product launch strategies and execution and brand management. You will develop and streamline a process to bring products to market rapidly and efficiently, ensuring alignment between the market, company strategy and business targets, in order to drive product success. As a key member of the Senior Leadership Team, you will collaborate closely with the internal teams, including Engineering, Operations, Quality, Regulatory and Clinical.
You will make an impact by: - Developing and enhancing the Company’s current and future product marketing strategy and translating it into a maintainable product and marketing vision and roadmap for cardiac products.
- Defining the organization’s cardiac product objectives and initiatives and determine the long-term vision and direction towards that destination for the Company’s products.
- Managing new product definitions and drive development on time, on budget, and with high quality and value.
- Identifying current and future trends to refresh the marketing strategy, considering latest innovations, technologies, changes in competition, and shifts in the landscape.
- Identifying and planning differentiated and impactful marketing strategies/materials.
- Building strong relationships with payors, KOL’s and other leaders within the cardiac community with whom to partner to best understand the market, user requirements and feedback during the development process.
- Directing and supporting market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports.
- Maintaining corporate imaging, branding standards and ensure consistency across all marketing and communications channels.
- Providing leadership and exercising decision-making regarding priorities, best practices, methodologies, and operational execution.
- Attracting, inspiring, and coaching a high performing team. Set team’s annual deliverables/objectives, performance goals, and empower them to deliver on Pulse Biosciences’ strategic priorities and objectives.
- Building and maintaining the highest professional image and long-term relationships with internal teams, clients, government officials and stakeholders.
- Functioning as a key member of the Senior Leadership Team, work closely and collaboratively with internal teams.
- Developing and managing marketing budget and expenditures. Ensure marketing projects are delivered on-time and on-budget.
- Tracking metrics of new programs and initiatives and maintain an active awareness of marketing program success.
- Leading standards of high integrity and honesty in dealing with customer and colleagues.
- Attending trade shows, events and meetings as required.
To be successful, you will bring: - BS/BA degree required, MBA or MA degree in Marketing, or technical-related field or equivalent.
- 16+ years of progressive marketing experience with 5+ years of documented leadership experience in the medical device industry, preferably in cardiac surgery, cardiology, or electrophysiology.
- Experience bringing novel innovative technologies to the medical device market, preferably in the cardiac ablation field, from upstream product requirements through successful product launch.
- Experience developing and working with scientific advisory boards in the cardiac field.
- Deep understanding of cardiac rhythm/atrial fibrillation products and markets and their applications.
- Experience in both upstream product definition and downstream product development and execution in medical devices.
- In-depth knowledge of market research in medical devices.
You’ll experience: - Purposeful and rewarding work collaborating with bright and curious minds!
- Learning culture focusing on professional and personal growth and development that you can only get in a startup-like environment!
- A variety of health insurance plans and supplemental insurance options.
- 401k retirement savings plan.
- Stock options awards and ESPP program.
- Paid time off, paid holidays, and flexible work schedule.
- Wellness program with free onsite gym, mindfulness classes and activities.
- A commitment to providing a respectful work environment to our diverse workforce.
We provide equal employment opportunities (EEO) to all persons regardless of race, age, color, gender, sexual orientation, national origin, physical or mental disability, religion, or any other characteristic protected by federal, state or local law. We will make reasonable accommodations for qualified individuals with disabilities.
Our corporate headquarters is located in Hayward, California. To learn more about us, visit our website at
LOCAL CANDIDATES ONLY Principals only; unsolicited candidate submissions from recruiters or third-party agencies will be considered free referrals.
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