Content Strategist

Location

Round Rock, TX | United States

Job description

Kforce is seeking a full-time Content Strategist to support our enterprise technology client based in Round Rock, TX. Overview: Kforce is partnering with our client's Digital Design organization to redesign the end-to-end experience of supply chain. The Content Strategist is a vital element in constructing a cohesive content strategy with a focus on the user or consumer journey and persona development. Working with internal and external collaborators, you will also plan, oversee, and execute the strategy from start to end. Supported by creative and editorial resources, you will be responsible for aligning brand narratives with the team's content strategies and editorial decisions. You will also play the role of a creative and an editor, as you conceptualize and produce content assets that resonate with viewers across earned, owned, and paid platforms, with the aim of driving business goals. Responsibilities:

• Cultivate content marketing strategies targeted at driving traffic, and engagement, generating leads, delivering sales, retaining customers, building brand awareness, and hitting other key content metrics
• Develop or interpret a brand voice, tone, and style to ensure consistency across all content assets
• Collaborating with product owners to determine reasons to believe (RTB) and product positioning
• Track and advance the editorial calendar, and regularly measure and distill progress results to apply data-driven insights to future content strategies
• Mobilize storytelling opportunities or optimize existing content on all channels - owned, earned, and paid platforms
• Establish strategies for media relations, seeking placements in print, broadcast, and online channels, and create the corresponding content including press releases, articles, and presentations
• Test and implement innovative and relevant methods of measuring content, campaigns, and tools, keeping in mind the purpose of the derived results

Job tags

Salary

$74 - $80 per hour