Location
Boston, MA | United States
Job description
Pay Range : 60 to 65$/ HR
MUST HAVES
Digital Ad Buying experience (Google PPC, Facebook Ads, Programmatic, and other social and social platforms)
Email Marketing
Experience with iterative testing
Google Analytics experience (analyzing data and using analysis to optimize acquisition tactics)
Job Description Lead Marketing Acquisition Specialist experienced in end-to-end planning and execution of consumer acquisition plans for Direct-to-Consumer websites and eCommerce channels. Expertise across all primary digital channels, and experience in developing, executing, and measuring plans to attract consumers to an online retail environment. Resource will be creating ads, buying/optimizing PPC search, social and multichannel media plans, and analyzing campaign performance data to drive continuous improvement and hypothesis-led testing of new concepts in agile environment. This team creates rapid prototyping experiments, leveraging A/B testing, and helping create new businesses from seed to incubation stages.
This resource will be driving consumers into landing page and DTC websites through performance marketing, including Facebook ads, Google PPC Search and Shopping, and multiple other publisher and social advertising channels
Job tags
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