Communications and Marketing Associate
AMERICAN PHYTOPATHOLOGICAL SOCIETY INC
Location
Eagan, MN | United States
Job description
Communications and Marketing Associate Location Hybrid remote in Eagan, MN : Description:
Are you interested in joining our publishing team to amplify and promote the scientific content of top-tier books and journals? Would you be excited to support scientists whose work directly improves the quantity and quality of the world's food supply? Join the staff of Scientific Societies, a nonprofit representing seven organizations from the food, brewing, and plant health sciences.
Primary Objectives of the Position
This position is responsible for the integrated communications and marketing activities of books, journals, webinars, and other publication products. Qualified candidates will have exceptional project management, organizational, and interpersonal skills and be able to pivot between manuscripts, styles, and tasks.
- Amplify Content: Identify, promote, and amplify key peer-reviewed print and online content across our scientific publications to increase views, downloads, submissions, purchases, and subscriptions, utilizing industry best practices and audience-specific approaches.
- Plan and Manage: Contribute to strategic planning by conducting market research on potential audiences and analyzing results. Develop, implement, and produce integrated web, social (Twitter, LinkedIn, Facebook), and traditional (direct mail and print) marketing campaigns.
- Work Within an Organizational Matrix Structure: Create, edit, deliver, and optimize communication pieces working with relevant staff for content direction, design, and distribution within a matrix of publication leadership and program directors to determine campaign messaging. Evaluate and report regularly on strategies and results.
Marketing and Communications Responsibilities
Amplify Published Content
- Prepare monthly e-newsletters for distribution to scientific audiences.
- Prepare news releases at a translational level for broad distribution.
- Prepare key content for member newsletters, newscaps, journals, blogs, websites, and other channels.
- Prepare benefit-driven copy about publications for online stores and other channels.
- Prepare copy for social media inputs according to best practices.
- Prepare and implement direct mail campaigns.
- Work collaboratively with authors, editors, and key staff to ensure that communications are presented at a high level and are relevant to the scientific communities we serve.
Project Management
- Develop and implement marketing and communications strategies for specific audiences and within specified timeframes and budgets.
- Manage projects and campaigns from concept through completion and communicate key milestones.
- Identify two-way marketing and communications opportunities across a variety of products and services and collaborate with other marketing staff to share promotional opportunities.
Content Analysis and Reporting
- Analyze top-cited citation and download statistics to identify content to be featured across communication channels.
- Monitor and report usage statistics to identify content to be featured across channels.
- Monitor open and click-through rates for digital communications to ensure meeting or exceeding industry standards.
- Regularly solicit constructive feedback and develop innovations to improve strategies.
- Monitor sales reports and revise promotion strategies to improve results.
Requirements:
Qualifications
- Two to five years of related experience in scholarly/scientific or medical (STM) publishing
- BA or BS in communications, marketing, journalism, English, publishing, or related degree or significant related experience
- Strong organizational and prioritization skills
- Good written/verbal communication and collaboration skills
- Good understanding of print and digital design concepts
- Strong attention to detail, analytical skills, and project management skills
- Ability to work in a team environment to efficiently meet deadlines, manage multiple schedules/details, and maintain quality in a multifaceted workflow
- Ability to work and thrive in a scientific publishing environment and enthusiasm for representing scientists and their research in a manner suitable to high-level audiences
- Experience working in a variety of marketing channels
Benefits
Employee benefits include healthcare insurance, dental insurance, paid vacation days, paid holidays, personal holidays, floating holidays, paid sick days, and more.
Located in Eagan, Minnesota, Scientific Societies offers flexible in-office and remote options, as well as hybrid working arrangements.
About Scientific Societies
Scientific Societies is a full-service, nonprofit management cooperative specializing in science-based, professional membership societies. It comprises the shared staff of seven nonprofit scientific organizations that publish journals and books, develop online and in-person meetings, facilitate online education, and more:
- The American Phytopathological Society
- American Society of Brewing Chemists
- Cereals & Grains Association
- International Society of Differentiation
- International Society for Molecular Plant-Microbe Interactions
- Master Brewers Association of the Americas
- Society of Sensory Professionals
Scientific Societies is an EEO/AA employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, or national origin.
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