Product Marketing Manager, Incontinence
Location
Mansfield, TX | United States
Job description
Ideal candidates will be within a drivable distance to the Dublin, OH, or Mansfield, MA, office.
What Product or Services Marketing contributes to Cardinal Health
Marketing is responsible for assessing customer needs, market conditions and competition to inform business strategy. Marketing implements the strategy through developing, commercializing and monitoring the appropriate products and services.
Product or Services Marketing is responsible for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.
The Product Marketing Manager will support the Incontinence portfolio . The Incontinence business supports patients across the care continuum in the US. We need a product manager to support our Incontinence business and share our passion for helping our customers and patients. If you enjoy a fast-paced environment, ownership of your business, and are excited by opportunity to make an impact on patients’ lives, then read below and apply to join our team.
Responsibilities
- Exhibits an ability to translate market and customer needs into clearly defined goals, objectives, strategies and tactics to drive sales and profitability for the business. Accountable for gaining and driving cross functional support from all stakeholders.
- Identifies and remains current on global market trends. Determines product/service lifecycle implications and makes recommendations to maintain market competitiveness and to achieve sustainable economic success.
- Understands methods available to execute primary research (VOC) that are necessary to drive portfolio/product decisions. Can identify market opportunities through VOC/secondary research and takes action by implementing and managing solutions that meet customer needs.
- Demonstrates basic knowledge of marketing disciplines and concepts necessary for building a business and marketing plan, which includes identifying the appropriate channels to market. Has the ability to understand market trends and competitive positioning.
- Demonstrates strong financial acumen and logical decision making in the general business environment. Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications.
- Works effectively across cross functional groups including but not limited to IT, Sales, Operations and Marketing Communications.
Accountabilities
- Become a product expert for all elements of the portfolio
- Understand the complexities of market landscapes including servicing Group Purchasing Organizations and RFP ownership, patient outcomes through value based technologies…etc.
- Understand end customer clinical practice & patient needs as well as US market trends
- Demonstrate strong financial acumen and P&L management
- Develop strong relationships to collaborate cross functionally including but not limited to Sales, Global Product Management, Finance, Customer Engagement, Medical/Clinical Affairs, Asset Operations, Strategic Pricing, Legal & R&D
- Manage the day to day business needs and field support to meet annual revenue and gross profit goals
- Create pricing, promotional tactics and strategies to achieve business objectives and optimize product profitability
- Develop strategies to grow the incontinence portfolio
- Collaborate with cross functional partners
- Deliver regional forecasting to inform demand planning and global marketing
- Engage with key opinion leaders, customers, and patient advocacy groups to build strong industry relationships with particular focus on tradeshows and conference opportunities
- Communicate promptly and consistently with the sales team to be the voice of the business, inform on all critical inventory needs, strategies, pricing changes.
- Collaborate with Sales Training teams to cultivate content and deliver effective training sessions to sales classes
- Demonstrate knowledge of marketing disciplines and concepts necessary for building marketing plans and identifies the appropriate channels to market.
Qualifications
- Bachelor’s degree in related field, or equivalent work experience, preferred
- 3+ years’ experience in related field, preferred
- Ability to travel up to 25%
- Proficient with Microsoft Office products including: Word, Excel, and PowerPoint
- Tenacity and willingness to roll up your sleeves and work quickly
- Courage to own decision making and take the lead in a fast-paced environment
- Ability to operate both independently and as a team player in execution of short and long term projects
- Ability to problem solve and think creatively
- Capable of multitasking and prioritization to deliver on business commitments
- Excellent communication and presentation skills
- Contribute positively to team culture
What is expected of you and others at this level
- Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
- May contribute to the development of policies and procedures
- Works on complex projects of large scope
- Develops technical solutions to a wide range of difficult problems
- Solutions are innovative and consistent with organization objectives
- Completes work; independently receives general guidance on new projects
- Work reviewed for purpose of meeting objectives
- May act as a mentor to less experienced colleagues
Anticipated salary range: $78,500 - $112,100
Bonus eligible: No
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Application window anticipated to close: 04/15/2024 *if interested in opportunity, please submit application as soon as possible.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day.
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