Jefferson Apartment Group
Location
McLean, VA | United States
Job description
Jefferson Apartment Group is a full-service real estate firm specializing in multifamily and mixed-use real estate investments through our acquisition, development, construction, and property management services. We are seeking a Sr. Marketing Manager to join our team in McLean, VA.
Marketing has the power to take a product or a service and transform it into a personality, creating a brand that is desirable and uniquely different from the competition. Jefferson Apartment Group is looking for a savvy marketing-minded professional to support our existing portfolio of Class A apartment communities in addition to an active pipeline of new developments and acquisitions throughout the East Coast. Creativity, excellent communication skills, impeccable attention to detail, and analytical skills to measure results are all the hallmarks of the ideal applicant. If the terminology CMS, retargeting, eblast, CTA, swag, UTM link, GA4, Facebook boost, hashtag, SEM, SEO, alt tag, and ILS means something to you, then you speak our marketing language.
Under the direction of the Director of Marketing, the Sr. Marketing Manager will be responsible for the implementation of various marketing strategies and tactics for both lease up and stabilized communities throughout the portfolio. Whether developed through an outside agency, vendor, or in-house, the Sr. Marketing Manager will assist with the creation and editing of all digital and print marketing deliverables with a high attention to detail. This position will support the Director of Marketing, Regional Managers, and on-site teams to drive performance in all areas of marketing while adhering to budgeted guidelines and brand standards. The Sr. Marketing Manager will monitor the effectiveness of advertising sources and marketing initiatives in accordance with the marketing plan. The ideal candidate has an understanding and appreciation of the creative, innovative, design-driven side of marketing but also the analytical skills necessary to track results.
Primary Functions/Responsibilities - Responsible for marketing and advertising to increase traffic and occupancy of JAGs stabilized portfolio.
- Work with Regional Property Managers, Community Managers, Asset Management, and Owners to implement marketing campaigns and recommend new tactics and strategies to meet goals.
- Oversee digital marketing vendors for SEM, SEO, retargeting ads, and social ads to set up and monitor campaigns for both lease-up and stabilized portfolio.
- Track, monitor and run marketing reports to determine campaign effectiveness.
- Champion the brand and ensure consistent adherence to each communitys unique brand style and voice. Ensure all marketing materials utilize proper logo, color palette, brand voice, and meet brand standards.
- Schedule and coordinate shoots for photography, 360 tours, and videos in addition to facilitating editing with the vendor.
- Update content on the backend website CMS content tool and ILS feed.
- Order and proofread marketing collateral to include, but is not limited to, brochures, floor plans, site plans, rack cards, business cards, promotional items, flyers, and signage.
- Coordinate with social media vendors to proofread and approve monthly content calendars.
- Manage vendor relationships to optimize use of their products and services. Stay abreast of new technology trends.
- Create and update business development presentations in PowerPoint.
- Ensure that JAGs corporate standards and professionalism are consistent in all marketing sources at each community.
- Perform any and all other projects and tasks as directed.
Knowledge and Experience: - Bachelors degree and 4-6 years of multifamily industry experience in the marketing discipline required.
- Proficiency in MS Office (Outlook, Teams, Word, Excel, and PowerPoint).
- Excellent written, verbal, and interpersonal communication skills.
- Strong critical thinking skills and ability to take initiative.
- Impeccable attention to detail and stellar grammar skills to proofread websites, ads, and marketing materials.
Other Considerations: - Experience with RealPage property management software and Knock or other lead management software preferred.
- Experience overseeing SEM, SEO, Social Media, and ILS vendors.
- Experience in WordPress or other website content management systems.
- Competency in Instagram, Facebook, Meta for Business, and other social media channels.
- Experience with Canva or Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
- Experience with Google Analytics 4, Google Tag Manager, and Google Business Profile.
- Experience with MailChimp, Constant Contact or similar eBlast platform.
- Ability to work together with the marketing team (Director of Marketing and Marketing Coordinator) in a collaborative environment.
- Ability to interact with both internal and external stakeholders with clear communication and diplomacy.
- Ability to work and thrive in a fast-paced environment with multiple competing priorities and high expectations for delivery.
We offer a competitive salary and excellent individual and team performance-based bonus potential. In addition, a comprehensive benefits package is offered to all full-time employees with medical, dental, and vision coverage, paid vacation and sick leave and rental discounts. Join a growing company with tremendous growth opportunities. EEO MFDV.
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