Seedcare Product Marketing Lead
Location
Greensboro, NC | United States
Job description
As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all – while minimizing the use of land and other agricultural inputs.
Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.
Syngenta Crop Protection is headquartered in Switzerland.
Job Description
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities.
As the Seedcare Product Marketing Lead , you will develop strategies and provide leadership to maximize the lifetime profitability of products within the Syngenta Seedcare portfolio. You will ensure all US Commercial Units receive strong brands that are well-designed, properly positioned and efficiently supplied for incorporation into customer offers. You will develop launch plans and go-to-market strategies for new products and formulations entering the portfolio in the future.
Accountabilities:
- Lead development and revision of 5-year Product Plans defining portfolio evolution, product launches, product positioning, go-to-market direction, pricing strategy, range management and short- and mid-term guidance to Commercial Units and Support Functions.
- Develop product and portfolio strategies for assigned active ingredients and/or markets from development or acquisition through exit/phase-out.
- Lead Portfolio Strategy Teams (PSTs) ensuring buy-in and support from all functional groups to drive implementation of 5-year plans.
- Create and maintain strong brands and brand awareness by providing clear product positioning, pricing and incentives, promotion, and forecasting to ensure timely supply.
- In collaboration with Technical Product Leads, define product development plans and priorities and work with Development Functions and Global Marketing to secure prioritization, resourcing, and timely delivery of development efforts.
Qualifications
Required:
- Bachelor’s Degree in Marketing, Communications, Business, or related field preferred.
- A minimum of 5 years of marketing or sales experience (Agricultural industry or similar field preferred).
- All applicants must be able to work in the US without sponsorship from Syngenta.
Preferred:
- Excellent communication and presentation skills.
- Understanding of market dynamics and competitive environment.
- Experience influencing direct and indirect cross functional relationships, including those on a global level.
- Possession of deep and broad crop and product knowledge.
- Excellent knowledge of marketing principles - positioning, market & financial analysis, communications.
Additional Information
What We Offer:
- A culture that celebrates diversity & inclusion, promotes professional development, and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
- Full Benefit Package (Medical, Dental & Vision) that starts your first day.
- 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
- Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.
Syngenta has been ranked as a top employer by Science Journal.
Learn more about our team and our mission here:
Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
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