Vice President of Marketing
Location
Fort Collins, CO | United States
Job description
Otter Products is currently recruiting for a Vice President to join our Marketing team onsite in Fort Collins, CO.
The Vice President of Marketing will oversee and direct the planning, development and strategy execution for all our brands. As a part of Otter Products Marketing Leadership team, this individual will be responsible for leading our Brand and Creative teams, ensuring that our marketing strategies align with our strategic plan. The Vice President of Marketing will role model servant leadership and hold team members accountable to these principles. This Vice President will take ownership of driving and increasing traffic and online conversion for all categories and brands across our various channels. This individual will ensure Otter Products message is distributed across channels and to targeted audiences in order to meet sales objectives. In this role, you'll oversee inspirational, insightful messaging and content that connects users with the brands. As the lead in developing the brand strategy, you'll lead marketing efforts to target and segment the user base.
Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation.
Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together.
By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world.
And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all.
For more information visit otterproducts.com
- Work with a global marketing mindset to ensure adoption and use of unified messaging across the entire organization in relation to the corporate brands
- Lead a cross functional team of internal and external resources to help define the brand strategy and guide innovative concept development
- Inspire marketing team members; set clear expectations and clearly communicate individual and team roles in achieving the marketing strategy
- Spearhead the brand definitions, creating and ensuring adherence and governance to our brands
- Drive consumer engagement that connects consumers with our brands and maximizes awareness and sales through integrated positioning, promotion and launch programs and events
- Provide strategic insight to develop a highly impactful and relevant brand storyline, messaging and visuals
- Provide governance and direction to maintain the brand identity and brand message ensuring that all communication and marketing activities are consistent with the brand vision, position and strategy
- In collaboration with key regions, develop and drive brand-building programs to share and demonstrate Otter Products brands in action
- Research, propose and execute new methods to increase Otter Products global brand perception and awareness
- Delegate and empower the team, avoiding bottlenecks to maximize the value of each team member, while always promoting personal growth
- Work with department and functional leaders to develop marketing strategies for company growth which includes determining which new categories, markets and services the company can enter
- Work in collaboration with the sales team to gather customer and market data to adjust marketing strategies
- Build and enhance a strategy for creative production work regarding building marketing collateral
- Identify and optimize most effective offline marketing channels
- Identify and leverage critical market and competitive data to segment and define target markets
- Establish narratives and storylines to bring products to life across multiple regions
- Manage and communicate global brand guidelines and budgets
- Support and maintain a positive safety culture by being an active leader in all safety program initiatives
- Other duties as assigned
- Bachelor's degree is required. Master's degree is preferred
- Minimum of fifteen years of experience in a marketing role with a focus on brand management
- Minimum five years of experience in a manager or director level role with direct reports is required
- Experience working with Consumer Products is highly preferred
#LI-Onsite
Otter Products, LLC is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, pregnancy, sex, sexual orientation, gender, gender identity or expression, national origin, disability, veteran status, or any other characteristic or status protected by law.
USD $190,000.00/Yr.
USD $300,000.00/Yr.
Sign on bonus may be considered, if applicable, for relocation., Otter Products offers a robust benefits package to eligible employees including medical, dental, vision, basic life, voluntary life, long-term and short-term disability, employee assistance program, flexible spending accounts, health savings account, and 401(k) retirement plan. Additionally, for eligible employees, we offer accrued paid time off based on seniority, volunteer time off, parental leave, bereavement leave, company holidays, and years of service awards. Check out otterproducts.com/careers/why for more info., VP Level: - VP and above benefits (no accrual PTO policy), Sales Bonus Compensation Program - Total target compensation is made up of 60% Base, 40% At Risk
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