Copywriter (Email & Content)
Location
Mountain View, CA | United States
Job description
Why Join CrunchLabs?
Designing for CrunchLabs means you’ll be tasked with creating STEM toys that teach through play. Our team of product designers use mechanisms and physics to fuel the fun in every single one of our toys. We constantly push each other to make better products and become better designers no matter our skill level. We don’t only want to grow as a company, we want our people to grow as well.
What will you be doing?
You will be the sole copywriter and editor on the marketing team, working collaboratively with toy designers, experiment creators, and all types of fun and interesting folks at CrunchLabs. Focusing on email messaging, company blog, and instruction writing for our BuildBox line. (Please note this is an in-office position in Mountain View, CA, local candidates only.)
Responsibilities:
Email messaging and corresponding blog:
- Craft compelling and engaging content for email newsletters and corresponding blogs, aimed at increasing outreach and subscriptions.
- Develop and implement effective email marketing messaging to drive customer engagement, retention, and conversion.
- Collaborate with the marketing and ecommerce team to align email content with overall brand messaging and promotional efforts.
- Analyze email performance metrics and iterate on strategies to optimize results.
Instructional Copywriting:
- Create clear, concise, and user-friendly instructions for our educational products, guiding children through the assembly process and theories of engineering-based toys.
- Collaborate closely with product development teams to understand the intricacies of each educational kit and communicate engineering concepts and learnings effectively.
- Ensure that instructional content aligns with educational goals, age-appropriate language, and safety standards.
- Communicate instructions in a way to engage an engineering way of thinking for children.
What you need to have:
- Proven experience as an email marketer and content writer, blogging, or creating brand material.
- Strong portfolio showcasing creative and effective email campaigns as well as instructional materials.
- Excellent written and verbal communication skills with an ability to simplify complex concepts for various audiences.
- Understanding of email marketing best practices, segmentation, and A/B testing.
- Detail-oriented with a commitment to producing high-quality, error-free content.
Ability to work collaboratively in a fast-paced, dynamic environment.
It would be a bonus if you had:
- Instructional writing experience.
- Engineering/scientific background.
- Familiarity with educational content creation and a passion for promoting STEM education is a plus.
- Building and managing campaign emails in Klaviyo (or similar email marketing tool), from a functional AND quantitative perspective. List management and optimization are also a nice to have!
Job tags
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