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Location

Syracuse, NY | United States

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Job description

In a world… …with an ever-evolving landscape of marketing and advertising, where creativity meets strategy and data-driven insights reign supreme, we're on the hunt for an extraordinary Account Executive. If you're someone who possesses a knack for account management, media buying, and reporting across a spectrum that includes traditional, social, and digital media, then you might just be the missing piece in Congruent’s dynamic puzzle. Join us on a quest where innovation meets tradition, where campaigns are forged with a blend of artistry and analytics, and where your expertise will shape the future of our client relationships. Step into a role that demands not only your skills but your passion for crafting compelling narratives across all media platforms, and let's together set new standards in the world of marketing and advertising. Check us out at congruentstory.com. Account and Client Management:

• Manage a portfolio of accounts, varying in size.
• Serve as the primary contact between the client’s team and Congruent’s teams, anticipating and proactively addressing the needs of both.
• Ensure flawless execution of client projects.
• Maintain relationships with key individuals at all levels of client organizations.
• Create and develop account plans, leading weekly account reviews with the team.
• Drive account planning through strategic thinking.
• Contribute to improving agency standards (documentation, strategies, processes) to establish best practices.

Digital Strategy and Campaign Management:

• Collaborate with the Digital Strategy team to conceptualize, plan, launch, and actively manage multichannel marketing and digital advertising campaigns.
• Report campaign results to internal leadership and client contacts.
• Provide data-driven insights to colleagues in other departments.
• Autonomously optimize and report on Google, Facebook, Instagram, and LinkedIn ad campaigns.
• Negotiate, purchase, and place ads on traditional platforms under the direction of the Strategic Account Director and COO (training provided).
• Utilize Google Analytics (GA4) and other metrics for insights to enhance ad placements.
• Utilize UTM tags and Analytics data for campaign-specific performance reporting.
• Develop reports and present recommendations to clients.
• Conduct market and audience research to contribute to strategy development.
• Perform additional duties as assigned by a leader.

Qualifications:

• 1-3 years of experience in marketing, advertising, communications, media, or a related field.
• Knowledge of digital advertising platforms like Meta, Google/Microsoft Search, Google Display, YouTube, LinkedIn, Twitter, and others.
• Familiarity with tracking tools such as Google Analytics, Google Tag Manager, and Meta Business Manager.
• Experience in email marketing across various platforms.
• Understanding of digital marketing best practices and social media management.
• Passion for digital marketing and a desire to stay up-to-date with industry trends.
• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Advertising/Marketing, or equivalent experience.
• Ability to work in a fast-paced environment and take initiative.

Skills:

• Excellent written and verbal communication skills, including presentation/public speaking abilities.
• Independent and self-directed while being a team player.
• Proficiency with Microsoft Office products, Google Workspace, and/or Apple iWork tools.
• Strong project management skills, including the ability to manage multiple tasks and conversations.
• Data-minded with the ability to generate reports and presentations.
• Experience in data analysis, interpreting campaign metrics, and generating actionable insights.
• Knowledge of conversion tracking, landing page optimization, and A/B testing.
• Strong organizational and project management skills.
• Clear and concise communication and presentation of complex data.

Sure, there are a lot of bullets above, but if you don’t check every single box, please don’t count yourself out. If you feel like you truly connect to our company, the position, or this industry, we’d love to hear from you! What you'll receive:

• $50,000-$60,000 annual wage (experience- and skill-dependent)
• unlimited paid-time-off
• 401K with employer match
• health and dental insurances
• training and education to grow your skills
• resources as needed to be productive
• opportunities to be creative and work with crazy-talented people

What to expect when applying:

• fill out the application fields
• upload your resumé and a cover letter
• if you're a good fit we'll reach out right away
• but either way, we'll let you know

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or interviewer know. Note: Because we're a small team, this role is currently open to candidates based in the United States who do not need visa sponsorship. Congruent is an equal opportunity employer. We are committed to providing employment, compensation, and other benefits related without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state or local law.

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