Location
Logan, UT | United States
Job description
Social Media Manager Functions:
- Manages social advertising campaigns across multiple social networks
- Reviews/monitors effectiveness and performance of campaigns to maximize results
- Acts as a liaison between management and content creators to ensure clear understanding of goals
- Coordinates with management to plan out the best recommendations for social applications and ensure they are updated
- Manages accounts on a daily basis
- Compiles daily, weekly and monthly reports with in depth analysis and presents next step strategy recommendations
- Stays current with emerging social media tools, platforms and trends
- Reviews consumer issue correspondence, notes suggestions and completes issue or assigns it to the appropriate department Interprets site analytics, researches target demographics, defines key performance indicators, and implements enterprise level measurement, analytics, and reporting methods to gauge success
- Explores and identifies ways to integrate social media into business strategies and marketing campaigns
- Works with administrators, executive management, marketing managers, web analytics team, and other communications teams to coordinate projects and establish and enhance a content marketing strategy
- Manages and oversees all social media content while monitoring the success of all social media campaigns
- Implements and manages company's Social Media strategy to increase online presence, improve marketing efforts, increase brand awareness, and increase sales
- Defines the most important social media key performance indicators
- Collaborates with Marketing, Sales, and Product Development teams
- Content curation and creation both photo and video
- Other duties as assigned
Qualifications Needed:
- BA/BS in Social Media Marketing, Marketing, Communications, or related program with equivalent work experience.
- 5+ years of social media experience.
- Experience in creating content strategies.
- Knowledge of social media scheduling platforms.
- Excellent writing skills
- An eye for design and visual storytelling.
- Ability to work collaboratively and cross-functionally.
- Proficiency with the Adobe Creative Suite (Photoshop, Illustrator, InDesign.
- Attention to detail and self-driven; knows what to prioritize, and gets it done.
- Excellent planning and time-management skills.
- Experience in outdoor cooking or a passion for food is a plus.
Job tags
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