Sales and Marketing Director

Location

Naples, FL | United States

Job description

Position: Sales & Marketing Director

Department: Marketing

Reports To: Executive Director 

Purpose

The primary purpose of this position is to coordinate and direct all activities for the marketing department and to increase/maintain census through the sales process.

Essential Job Functions Duties and Responsibilities

Marketing and Sales Functions

• Develop, maintain, and implement a marketing plan. Identify new and potential referral sources and develop productive relationships.
• Participates in the planning and implementation of marketing events designed to drive referrals, enhance community awareness and recognition within the market area.
• Manage prospects and leads through the sales process through move-in.
• Develop and maintain a database of community contacts for the campus.
• Represents the facility at community and professional events on and off site to educate and inform the participants on the facility’s capabilities and product offerings.
• With facility leadership, establish effective public relations programs as needed.
• Maintain weekly productivity goals to achieve the number of leads and deposits.
• Must be able to work flexible hours as needed which may exceed 40 hours per week and may include nights/weekends.

Budget and Planning Functions

• Assist in preparing and planning the department's budget and submit to the Regional Director of Sales and Marketing and Executive Director for review, recommendations, and approval.
• Maintain current written records of department expenditures and ensure that adequate financial records and costs reports are submitted to the Executive Director upon request or as necessary.
• Manage marketing inventory and stay within the projected budget at all times.

Personnel

• Determine staffing requirements necessary to meet the department's needs. Assist in the recruitment, interviewing, and selection of dining services personnel.
• Develop, plan, conduct, and schedule relevant in-service training and orientation classes that provide instructions on how to do the job.
• Ensure the staff participate in training programs and meet federal and state in-service requirements.
• Assist in staff development. Formally and informally monitor performance personnel and ensure adjustments/corrections are made by using coaching, counseling, and discipline methods. Work with the Executive Director to resolve staff performance issues including those that may lead to termination.

Required Knowledge, Skills and Abilities

Must possess the ability to make independent decisions, follow instructions, and accept constructive criticism. Must be able to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel, and the general public. Must be able to work with ill, disabled, elderly, and emotionally upset people within the facility. Must be able to speak, write and understand English in a manner that is sufficient for effective communication with supervisors, employees, residents, and families.

Education and Experience

Prefer bachelor degree and/or 3 years experience in Sales and Marketing.

Prefer proficiency with Microsoft Office Suite (Word, PowerPoint, Publisher, Excel, Outlook) and sales and marketing tools.

Physical Requirements

All requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Individuals who pose a direct threat or significant risk to the health and safety of themselves or others in the work place will not be considered qualified for employment if physical requirements cannot be eliminated or reduced by reasonable accommodation.

Essential functions are carried out in a variety of positions including standing and sitting. To meet residents’ needs, all positions require the ability to move freely through the building. Other physical demands are required as described below.

Equipment and Tools

List equipment and tools operated and the frequency of use:

(Those that cannot be delegated to a co-worker.)

Facility Vehicles: Equipment: Computer and personal communication devices, Office equipment

Tools: Other:

Working Conditions

Check which working conditions the employee is subject to:

Physical Conditions:

Extreme temperatures Noise Wet and/or humid Vibration

Workplace Hazards:

X Blood, body fluids and/or infectious disease Hot Water Mechanical Electrical

Chemical Gasses Other___________

Job tags

Salary