Indotronix International Corporation
Location
Ontario, CA | United States
Job description
Job Title: Advisor, Marketing
Duration: 12 Months
Location: North York (preferred); Chatham ON (2nd choice)
Description:
Role-Specific Accountabilities
Lead and support the successful execution of integrated marketing campaigns across offline and online tactics and across both B2B and B2C markets.
Work with market research and business intelligence teams to understand target consumers' needs, values, preferences, requirements, and trends and apply insights to develop effective campaigns.
Plan, build and implement an annual marketing plan including outbound and inbound marketing activities to reach target audiences by demonstrating expertise in various areas such as: content development and optimization, advertising, events planning, social media, email, print, CRM systems etc.
Measure marketing campaigns and initiatives via analysis of results and data (campaign results, conversion rates, traffic etc.) to help form future marketing strategies.
Maintain good working relations and collaborate with different partners (internal clients, creative agency, brand and communications team etc.) for delivery of an effective marketing plan.
Work closely with the agency of record to ensure best practices are applied through techniques and tools to develop effective creative and targeted campaigns based on market research, data insights and past campaigns.
Scope/Dimensions
Revenue Generation / Cost Savings: Support program teams in meeting or exceeding their annual targets, including maximization of DSM shareholder incentive, new customer/program revenue generation and/or cost-efficiencies that increase shareholder revenues.
Processes: Oversight of how EGI's Marketing strategy understands and fulfills the needs of business partners/clients
Relationship Management: Build and maintain key internal relationships to (1) ensure 'center of excellence' process efficiency (2) ensure team is supporting business partners/clients in meeting/exceeding their program targets/objectives and that EGI is meeting customer expectations, while protecting the EGI brand.
Contacts (Working Relationships)
Internal
Energy Conservation (EC) Program Design
- Purpose: (1) Provide valuable customer insights, enabling better program design, implementation and defence of influence, (2) Understand EC program objectives/targets and associated target markets, value propositions, key messages etc. (3) understand allocated budget and utilize to provide marketing planning, execution and reporting services that help the team meet/exceed program targets/objectives (4) ensure alignment with EGI's Customer Strategy
- Frequency: Ongoing / As Required
Energy Conservation (EC) Strategy/Policy
- Purpose: Provide Next Generation Strategy Team with (1) valuable customer insights and (2) market research/survey support to support stronger framework/guideline proposals and future program designs
- Frequency: As required, depending on phase of Next Gen Process
Public Affairs
- Purpose: (1) To request PA's review of Marketing related planning and execution to ensure alignment with EGI brand standards, (2) participate in and support PA in both ongoing and net-new website related work, (3) provide PA with market research/survey support for corporate requests, (4) Ongoing dialogue to ensure clarity and alignment on accountabilities due to close nature of work
- Frequency: Ongoing
Customer Care, Business Development and Operations
- Purpose: (1) Provide valuable customer insights, enabling prioritization of new program/service or changes to existing offerings (2) Understand program/service objectives/targets and associated target markets, value propositions, key messages etc. (3) understand allocated budget and utilize to provide marketing planning, execution and reporting services that help the team meet/exceed program targets/objectives (4) ensure alignment with EGI's Customer Strategy
- Frequency: Ongoing / As Required
External:
Creative/Strategic Planning & Tradeshow/Events Agencies (Marketing):
- Purpose: (1) Setting direction and priorization of work, (2) Oversight of relationship management, including conflict resolution
- Frequency: Monthly, and more frequently as required
Knowledge, Skills & Abilities
Required:
Minimum college level education in Communications, Marketing, or related program. University education is preferred.
A minimum of 6 to 10 years of progressive experience in a marketing capacity
Experience in designing targeted marketing programs, solutions, and/or services.
Agency management experience
Strong communication skills both verbal and written.
Strong collaborative/team skills and experience in working with multiple stakeholders
Strong business acumen in order to analyze, distil and make sense of customer data and information to drive conclusions and decisions.
Preferred:
Post-secondary business/marketing education preferred.
Additional marketing or digital-related education and experience preferred.
Knowledge and/or experience in digital platforms, social media and content management preferred.
Knowledge of energy industry including energy efficiency measures/technologies/programs.
Strong knowledge of Enbridge Gas Inc. energy conservation programs and DSM framework an asset.
Additional business/marketing education and experience preferred.
Job tags
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