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Location

Sheboygan, WI | United States

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Job description

2024 Summer Internship Opportunity - Marketing (Graphic Design Focus)

The John Michael Kohler Arts Center, a nationally acclaimed visual and performing arts complex located in downtown Sheboygan, Wisconsin, is seeking a Marketing Intern for the summer. The Intern will work closely with the Marketing team to help promote, execute, and evaluate marketing efforts surrounding the summer concert series and other Arts Center initiatives.  This beginner general marketing internship will focus on graphic design, social media platforms, digital marketing, media relations, public relations, copy writing/proofing, database management, analytics, and strategy. (Experience is not necessary. Software platforms and marketing skills will be taught by senior marketing personnel).  Specific areas of focus depend on departmental needs and the intern’s skills and interests. Upon completing the internship, the intern will have completed a variety of components for their portfolio. 

Essential Duties and Responsibilities : 

• Develop a plan to evaluate the effectiveness of the marketing efforts for the summer concert series and Midsummer Festival of the Arts utilizing attendance records and analytics. Google Analytics, Email Metrics, and Social Media Analytics will be taught. 
• Create and implement a survey to capture information from Arts Center visitors, concert attendees, and Midsummer Festival of the Arts Attendees. Compile, analyze, and report survey results. 
• Develop and post social media content for various Arts Center platforms. 
• Assist with creative marketing components for events including social media posts, flyers, press releases, radio commercials, email blasts, etc. Instructions on various marketing software will be provided. 
• Help to develop marketing databases to reach target audiences. 
• Represent the Arts Center at events, including Thursday Nights Summer Concert Series throughout the summer, Midsummer Festival of the Arts July 20 th and 21st, Art Center’s participation in 4th of July parade, and the Chair City Celebration in August.
• Assist with creating short promotional videos for digital marketing and provide strategic insight on reaching a younger demographic.
• Attend weekly planning meetings with Arts Center staff members and city representatives.
• Frequently move supplies weighing up to 25 pounds, including transporting and installing tables, chairs, tents, and signage.  
• Assist with office/file organization, data-entering, proofing promotions, and office administrative duties. 
• Assisting the graphic designer utilizing Adobe graphic design software for promotions, flyers, brochures, and display ads.

Qualifications: 

• Currently obtaining or have completed a degree in Communications, Marketing, Public Relations, Journalism, or related field 
• Excellent attention to detail and follow-through skills 
• Outstanding written and verbal communication skills 
• General knowledge of social media platforms and how to operate a smart phone camera. 
• Ability to successfully manage multiple projects at one time 
• Proficient with Microsoft Office Suite 
• Willingness to learn new digital marketing platforms via online courses and training. 
• Knowledge of Adobe Graphic Design Software preferred.

Summer 2024 Internship Dates  
June 4 - August 23, 2024 (may be flexible), 29 hours a week, including some nights/weekends.
Some required dates include July 4, July 20 & 21st. 

This is a paid internship.  Interns may also be eligible to receive course credit for this internship through their school, but it is the intern's responsibility to pursue this option through their school or university. 

Application Instructions 
To be considered for an internship, please submit a resume and cover letter. The cover letter should include dates applicant is available, what skills, abilities, and experiences the candidate brings to the position, and how the internship relates to candidate’s long-term goals. 

Applications received by February 16, 2024 , will be given first consideration. Applications will be accepted until positions are filled.  

 

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