Restaurant Marketing Director-Annapolis

Location

Annapolis, MD | United States

Job description

Restaurant Marketing Director Job Description

The Restaurant Marketing Director (RMD) provides leadership for all marketing and public relations initiatives, including oversight and implementation of activities such as: general and interactive marketing, effective communications and branding, publications, and website.

With the continual growth and expansion of Chick-fil-A (CFA), it is critical that the mission of Chick-fil-A, its vision and values be represented in a unified voice and consistent manner. Therefore all publications, public correspondence, media-relations, promotional activities and community events shall be managed, directed, and approved by the RMD.

Restaurant Marketing Director Responsibilities

• Create a team atmosphere of creativity, risk taking, open dialog, honest feedback and fiscal responsibility
• Responsible for the development and implementation of a long-range marketing plan designed to enhance the visibility and reputation of CFA in our community
• Executing the marketing plan
• Building relationships within the community (distributing flyers/brochures at community events, distributing food and catering menus to local businesses, setting up cross-promotions and school programs, as well as involving Chick-fil-A in community-wide events, etc
• Understand and foster in-store Recipe for Service programs and to ensure all guests have a positive lasting experience.
• Identify, understand and translate key consumer insights, consumer trends, consumer research, and business developments to build strategies that ensures continued brand differentiation and short and long term consumer impact
• Develop network of contacts, resources and relationships to stay current on consumer and sales insights and trends
• -Develop short and long term views of the business and identify key elements needed to achieve success
• As needed manage content for marketing materials such as brochures, advertising, presentations and talking points
• Manage external vendors involved in marketing efforts.
• Tracking redemptions all offers
• Monitoring effectiveness of all promotions
• Analyze sales data, consumer buying data and consumer research to identify brand trends, strengths, issues, and opportunities
• Work with the Operations team to understand data’s insights and translate them into actionable marketing plans and strategies

Qualifications and Essential Abilities

• Degree in Marketing, Communications, Public Relations or Business Management preferred
• Strong creativity skills
• Proven Sales ability
• Strong organizational skills and experience supervising staff and/or volunteers.
• Preferred experience with public/media relations, written promotional materials and public speaking
• Ability to engage in a collaborative working style and a willingness to share in all aspects of growing the business
• Ability to generate ideas, implement programs and provide excellent follow-through.
• Ability to manage multiple projects, manage deadlines and meet performance requirements
• Excellent interpersonal and verbal communication skills
• Strong research and analytical skills
• Perform duties independently and in teams
• Proficient in iOS and Google Applications
• Proficient with Google Suite, Microsoft Office Suite, including PowerPoint, Word, Excel and Outlook

Chick-fil-A is one of the largest American fast food restaurant chains and the largest specializing in chicken sandwiches. The company is headquartered in College Park, Georgia. Chick-fil-A operates 2,836 restaurants, primarily in the United States.

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