Location
Katy, TX | United States
Job description
Founded in 2011, Ledge Lounger Inc. ("Ledge") is a pioneering luxury pool and patio furniture company that has set new standards in outdoor living. With a strong commitment to innovation, quality, and elegant design, Ledge has quickly risen to prominence in the industry. Our core values - Loyalty, Ethics, Drive, Grace, and Evolve - underpin every aspect of our business, and we're dedicated to fostering a positive and collaborative work environment where these values thrive.
Over the years, Ledge has earned numerous accolades, including multiple appearances on the Inc. 5000 list for fastest growing companies and the prestigious
Global Award from Good Design , a testament to our exceptional craftsmanship and design principles. Additionally, Ledge has continuously appeared on Houston's
50 Best Places to Work lists for the past 6 years in a row. As we continue to evolve and inspire outdoor spaces worldwide, our passion for quality, creativity, and customer satisfaction remains at the forefront of our journey.
Job Overview: Are you an experienced Marketing Leader with a passion for planning and executing marketing campaigns that drive business growth while upholding our core values of
Loyalty, Ethics, Drive, Grace, and
Evolve ? Ledge Lounger is seeking a
Director of Marketing to develop and execute integrated D2C/B2B marketing plans, lead product marketing, public relations, partnerships, awareness and direct response marketing, research and intelligence. Reporting to the Chief Marketing Officer, this role will lead a team of passionate and talented individuals and agency partners.
Key Responsibilities: - Partnering with the CMO, develop and execute the organization's 12-month marketing strategy, aligning it with overall business goals and objectives. This annual calendar will include products, pricing, promotions, sales channels, and messaging.
- Translate the marketing plan into Revenue and Expense forecasts. Continuously assess the return on investment for marketing campaigns and adjust strategies accordingly.
- Establish and maintain marketing operations processes to enhance efficiency and agility, fostering strong internal department relationships and coordinating with external vendors.
- Product Marketing including new product launch plans, product messaging and prioritization throughout the calendar year.
- Public Relations planning, media and influencer relations, develop and execute market facing content, narratives and storytelling, media coverage, and affiliate media support.
- B2B Marketing including planning and execution of trade shows, events, marketing and sales support materials.
- Brand Partnerships, product integrations, and organic social (including establishment of brand ambassador program).
- Brand Awareness and Direct Response media planning and execution.
- D2C Research and Intelligence including consumer and competitor insights, market trends, reporting and analytics.
- Lead and mentor a team of marketing professionals and agencies, fostering a culture of creativity, innovation, and collaboration.
- Provide regular updates to senior management on the performance of marketing initiatives, budget utilization, and strategic progress.
Requirements
- Bachelor's degree in marketing, advertising, business, or a related field. MBA or advanced degree is a plus.
- Minimum of 8-10 years progressive Marketing experience; and minimum 5 years leading internal teams and external partners.
- Self-motivated leader that is purposeful, decisive, adaptive, and works well in entrepreneurial, high growth environments.
- Ability to think strategically while also functionally leading a team to drive execution delivering results. This is a "sleeves rolled up company and position".
- Strong analytical skills with the ability to interpret data and make data-driven decisions, while adhering to our values.
- Expertise in budget management and financial forecasting.
- Excellent oral and written communication skills.
- Creative thinking and problem-solving abilities that resonate with our values.
- Strong leadership, coaching and team management skills.
- Aptitude to work collaboratively across departments.
- Ability to travel up to 20% of the time.
At Ledge, we value diversity and inclusion and are committed to providing equal employment opportunities to all individuals. We offer a competitive salary, benefits package, and the opportunity to work with a dynamic team in a positive and supportive work environment.
Job tags
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