Orchestra Lumos, Inc.
Location
Stamford, CT | United States
Job description
INTRODUCTION
Orchestra Lumos seeks an exceptional marketing and communications professional to join the Orchestra at one of the most creative and developmental periods in its history. The primary accountability of this role is to build our audiences across Fairfield County. The successful candidate will be able to point to significant past successes in growing, retaining, and diversifying audiences, for all types of performances.
Orchestra Lumos stands apart as the only fully professional orchestra in southwest Connecticut. When not performing as Orchestra Lumos, our musicians grace the stages of the NY Philharmonic, the Metropolitan Opera, the New Jersey Symphony, Broadway shows, and more.
Following the appointment of Michael Stern as Music Director, the recent rebranding from Stamford Symphony to Orchestra Lumos, and re-opening from the pandemic, Orchestra Lumos is boldly growing to perform across all of Fairfield County, play larger repertoire, and deliver a county-wide community engagement and education program.
The Director of Marketing and Communications will join our Management Team, with responsibility for planning, implementing, and assessing the Orchestra’s marketing, branding, PR, and audience development in support of this bold vision and growth. This role will be our boots on the ground representing Orchestra Lumos in our community, manage agencies and vendors, and continue the reinvigoration of our brand.
This role is based at our Stamford office. The successful candidate must be present in the office, in our community, and at Orchestra events including some evenings and weekends. Plus, enjoy world-class live music!
POSITION DESCRIPTION
Position Title: Director of Marketing and Communications
Status: Full-Time, Exempt
Reports to: President & CEO
RESPONSIBILITIES
Strategic - Get in tune
Collaborate with the CEO, Music Director and others to execute the Orchestra’s growth strategy
Drive marketing to engage new, more diverse audience segments
Following our recent rebranding, establish Orchestra Lumos brand awareness among target constituents
Align Marketing with our Community Engagement programs, making them more effective together
Marketing - Hear the applause
Set and meet targets for maximizing and diversifying audiences. Help grow earned income from the current 15% of budget to 30% or more. Maintain that proportion as we grow.
Oversee messaging and content, ensuring brand compliance, audience relevancy, and marketing excellence
Optimize digital marketing including the website, email, social media, online advertising and listings
Execute traditional marketing including direct mail, flyers and brochures, advertising, telephone and in-person
Hands on – roll up your sleeves to update the website, post on social, send emails. (Let us tune the violins.)
Establish a multi-year Marketing Plan with annual installments, gaining approvals from the CEO and Board
Manage marketing vendors including PR firm, media companies, web developer, social media agency, mail house etc.
Manage department budget
Public Relations – Reach a crescendo
Achieve visibility for Orchestra Lumos by engaging with PR firm and media companies
Create and implement all outbound communications
Community Engagement – Keep the tempo
Partner with the Community Engagement and Education manager to make community engagement programs more successful with marketing and PR
Set and meet targets for audience engagement and diversity across Fairfield County
Identify key engagement targets (e.g. community leaders and influencers, venues, partner organizations, school leaders
etc.) and implement disciplined relationship-building
Be out and about, with “boots on the ground” as the public face of the organization's marketing and communications – join community meetings and events to represent the Orchestra among target audiences
REQUIREMENTS
Professional - Make the rehearsal
A seasoned marketing professional with at least 7 years’ senior-level experience with a proven track record of achieving ticket sales and other earned income goals
Experience within performing arts required; a passion for symphonic music preferred
Innovative, forward-thinking professional with exceptional interpersonal skills and integrity, a genuine and infectious enthusiasm for the arts and the mission of the Orchestra Lumos
Bachelor’s degree required
Exceptional written and verbal communication skills
Marketing Skills – Mark the fingering
Demonstrated capability spanning marketing channels from traditional to digital
Significant experience overseeing digital media to drive traffic and conversion for ticket sales, and to expand the brand
Experience with innovative design and photography that is functional, engaging, and represents a dynamic orchestra
Understanding and demonstrated success implementing dynamic pricing strategies
Knowledge of Spektrix CRM, WordPress websites, and Dotdigital email software highly desirable
Management Skills - Know the score
Results oriented – ability to manage budgets, and evaluate the ROI of initiatives
Ability to think analytically and creatively - a fact-based data driven professional
A resourceful, results-oriented leader with the ability to think strategically, generate new ideas, prioritize, plan, and set goals and objectives
Strong problem-solving skills and ability to meet ongoing multiple deadlines
Strong communication skills, and ability to foster an environment of open and direct communication with individuals of varying degrees of involvement with the Orchestra
Ability to speak credibly and persuasively about Orchestra Lumos’s vision for the future
Successful experience with the creation and execution of strategic plans as they relate to the marketing function
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Equity, Diversity and Inclusion
Orchestra Lumos is an equal opportunity employer and does not discriminate on the basis of age, race, sex, color, religion, national origin, disability, military status, sexual orientation or any other status protected by applicable state or local law.
Compensation will be competitive and commensurate with qualifications and experience.
Application – Take a bow
Please submit a cover letter and resume to Russell Jones, President & CEO, Orchestra Lumos: [email protected]
Job Type: Full-time
Schedule:
Ability to Relocate:
Work Location: In person
Job tags
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